Chinese smartphone giant Xiaomi will sell its Redmi 1S phones in a flash sale on Flipkart today at sharp 2:00 PM, while the registration to participate in the online sale was closed midnight Monday and more than 2 lakh users have reportedly registered, much less than the earlier figures.
Xiaomi’s Tuesday sale was not giving out any details as in the past about the number of units on sale, while the second it took to sell off the phones online was stopped for the last two weeks, perhaps owing to the negative media and controversy over its servers in Beijing, which maintain the users’ data.
In its Twitter message, the Chinese manufacturer asked its interested custoemrs to register first online. “You have up till midnight tonight to register. Go go go!” – said its tweet on Monday. On Tuesday, in another tweet, Xiaomi said 65,000 units will up for sale today at 2 pm, without giving further details.
— Mi India (@MiIndiaOfficial) November 10, 2014
— Mi India (@MiIndiaOfficial) November 10, 2014
The Flipkart registration page makes it clear that one unit will be sold for one e-mail ID and once the user selects it, the Flipkart will show the items sold and the user can make the payment in two hours. The Flipkart page also prompts users to open the page at least 2 hours before the start of the flash sale and rush for it once the sale online kicks off.
— Mi India (@MiIndiaOfficial) November 7, 2014
The latest tweet prompts Redmi 1s fans to invite their friends to register for the sale today with a tag: The bigger our faMily, the better!”. This is another indication that Redmi 1S is losing its sheen and the fact the it is not giving out the time taken to sell its units online these days adds to the rumour that the smartphone is no longer a highly sought-after one.
The budget phone Redmi 1S, priced Rs.5,999, took over from its predecesor Mi 3, whose specs and price in the 20K range virtually gave out the best features on a platter for its customers, ringing an unusual competition in smartphones online sales. The company Xiaomi soon cahsed in on the craze with a budget phone pushed instead from September and stopped its Mi 3, which it knew was priced very low.
Moreover, the company is doing away with its discount on add-ons like covers. Last time it gave 10% discount on smartphone covers but this time no such discounts have been announced by the company.
Unlike in the past, the flash sale saga is not open these days as the company, amid controversy over rumours that IAF in India banned it and Taiwan is probing into its security network. While the IAF denied any reference to Xiaomi phones, Taiwan has not initiated any action as the company said it has already started shifting its servers for India and other foreigners elsewhere at Amazon servers in California or Singapore.
A global market research firm has recently reported that Xiaomi overtook Huawei to become the third-largest mobile phone vendor after Apple and Samsung, leaving Lenovo takeover of Motorola. Xiaomi has sold 19 million units in Q3 in 2014, while Huawei sold 16.8 million smartphones.
While the time taken has been stopped since the 7th Flash sale, its 6th sale reported that 100,000 units were sold in a flash of moment of 4.2 seconds, upsetting many of the 300,000 users who had registered for it. Even on Flipkart’s Big Billion Day sale, Flipkart had sold online without any requirement for pre-registration and more than 150,000 units were sold in minutes, if not seconds owing to the website crash. The 5th flash sale saw 60,000 Xiaomi Redmi 1S smartphones sold in 13.9 seconds, the 4th flash sale saw 60,000 units sold in just 5.2 seconds. The third sale was over in record 3.4 seconds, while the second flash sale took 5.2 seconds. The first flash sale of Redmi 1S sold 40,000 units in 4.2 seconds.
The Redmi 1S is also on similar sale saga in countries such as Hong Kong, Malaysia, Singapore, Taiwan, the Philippines and Indonesia.
Specs of Redmi 1S:
Touted as a Moto G killer with a 4.7 inch IPS display, 1280×720 pixel resolution, Redmi 1S is powered by a quad-core 1.6 GHz Qualcomm Snapdragon 400 mobile chipset, with a 1GB RAM and internal storage of 8 GB, expandable up to 64 GB.
It runs on MIUI, a modified Android 4.3 Jellybean version and it sports dual SIM, one standard SIM card and another nano SIM with its own battery and re-charger. It sports an 8-megapixel camera with a wide f/2.2 aperture and a LED Flash and provides burst mode, auto-focus, zero shutter lag, HDR and real-time filters and the second camera with 1.6 megapixels is good for selfies.
The device is switchable between the ‘Light Mode’ that shows bigger icons and the ‘Feature Mode’ that displays small icons. Xiaomi also has an OTA (over-the-air) system update for the Xiaomi Redmi 1S, including fixes for major bugs. In this context, Xiaomi was collecting and sending the user data to its servers in headquarters attracting security and privacy concerns.
More than the specs, Xiaomi has brought forth an entirely new concept in online flash sale unique to e-commerce websites and Flipkart sale strategy remains a lesson for ad agencies in years to come, while IIMs and other business schools will make it a must-study soon.
KEY FEATURES OF REDMI 1S:
8 MP Primary Camera
1.6 MP Secondary Camera
Android v4.3 (Jelly Bean) OS
1.6 GHz MSM8228 Quad Core Processor
Expandable Storage Capacity of 64 GB
Dual SIM (GSM + GSM)