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Mi4 64GB version will go on flashsale today on flipkart at 5 PM.
Mi4 64GB version will go on flashsale today on flipkart at 5 PM.

Xiaomi Set to Unleash Another Flash Sale with Mi4 Tomorrow?

Despite court cases with Ericsson over patent violation and stay on its Red Mi Note sale in India, Xiaomi is not relenting on introducing new mobile phones to keep its vast customers on their feet always.

Moving over from its flagship Mi3 and Redmi 1s, Xiaomi is launching its Mi4 on Wednesday, January 28, 2015 in India to capture the buyoant 4G market.

Reportedly, Xiaomi India head Manu Jain had hinted media that the price of the upcoming Mi 4 smartphone would be Rs 19,999, making it the highest priced device from its stable ever in India.

Mi4, launched in China last year, has all the value for the price with an aim to take on biggies like samsung and Apple in India, its second largest market after China. From the device launched in China, following features and specs can expected in the Mi4 smartphone.

xiaomimi4Features / SPECS:

Xiaomi Mi 4 sports a 5-inch IPS display with a resolution of 1920 x 1080 pixels at 441 ppi along with Corning Gorilla Glass 3 protection. It has a 2.5 GHz quad-core Qualcomm Snapdragon 801 CPU with 3GB RAM, making it powerful for quick browsing and faster surfing on the Internet with 4G capacity. With an Android 4.4.3 KitKat operating system tweaked with its own interface MIUI 6, the phone stands on par with many other phones in the range with a low price.

With a 13MP rear camera that supports 4K video recording and another 8MP front camera for selfies, Xiaomi Mi4 stands above many smartphones in the range. In addition, the Xiaomi Mi 4 also supports 4G LTE network along with 3G, WiFi, and Bluetooth for connectivity and has a 3080 mAh powerful battery.

Market strategy:

Eversince it launched its flagship Mi3 in India in July with an online exclusive sale on Flipkart, the Chinese company Xiaomi has been re-writing the history smartphone business with flash sales making news every tuesday. The sale of about one lakh devices in less than 5 seconds and pocketing 5 to 6 crore rupees has made a dent into the market leaders’ strategy ahead.

While Samsung holds 24% market share in India, followed by Micromax at 20%, Lava and Karbonn at 8% each and Motorola with 5% as of september 2014, according to IDC, this year’s market share will be clearly in favour of Xiaomi going by the craze for the phone in India, especially among the huge middle class buyers.

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