Exceeding its past record, smartphone maker Xiaomi sold more than one million Redmi Note 4 smartphones in India, making it the fastest ever unit sold in a shortest time of 45 days since its launch on January 23, 2017.
Reviving the days of its flash sale records in 2014, Xiaomi sold 250,000 in just 10 minutes after opening the online sale on Flipkart and Mi.com on January 23, 2017, making it the biggest ever flash sale online in India. Priced at Rs.9,999, the sales broke its earlier record in 2016 when the Redmi Note 3 was the most shipped smartphone sold online in any quarter, according to IDC figures.
With few changes, the Redmi Note 4 repeated the success story and surpassed all the records. The Redmi Note 4 sports a metal unibody design with a fingerprint sensor and high-end battery though the disp-lay is a 5.5-inch full HD, powered by Qualcomm Snapdragon 650 SoC.
Made available in 3 variants, the Redmi Note 4 with 2GB RAM + 32GB storage was sold for Rs 9,999, the 3GB RAM + 32GB storage priced at Rs 10,999, and the 4GB RAM + 64GB storage priced at Rs 12,999. Its 13-megapixel PDAF rear camera and a 5-megapixel selfie or front camera was anywhere near top ranking models in the market.
The connectivity options such as hybrid dual SIM card slots, 4G with VoLTE support, Wi-Fi, USB and Bluetooth and was fitted with a 4,100mAh battery. The operating software was Android 6.0.1 Marshmallow based on MIUI 8.
With the first million sales achieved in 45 days, Xiaomi has still 320 days left to sell 6 more million units of Xiaomi Redmi 4 Note this year as announced by Xiaomi India head Manu Jain in January.
Xiaomi has already set up its factory in India making about 3/4th of its smartphones in the country under ‘Make in India’ Initiative. It seeks to open two more factories to triple its production in collaboration with Foxconn.