The Chinese company Xiaomi has done it again with the latest flash sale of its new Redmi 1S phones, repeating the Tuesday Flash Sale that was set in motion since July 22 with huge online success of Mi3 and e-retailer Flipkart in toe.
All 40,000 Redmi 1S units was over in just 4.2 seconds, and the outrage and frustration is visible on Twitter. Some fans have complained on the company’s Facebook page.
The new device is priced Rs.5,999 ($100). New Registrations for its next flash sale on Tuesday are at 6pm today. Xiaomi sells on a flash-sale model to sell its products to its customers, and the social buzz helps it a long way.
While the company recently got in trouble with Taiwanese authorities over the accuracy of its sales numbers, the situation in India is a different matter altogether.
The Redmi 1S is being sold in Hong Kong, Malaysia, Singapore, Taiwan and plans are afoot to launch it in the Philippines and Indonesia on September 4.
Specs of Redmi 1S:
Otherwise, the Redmi 1S is getting good reviews as the Moto G killer as it has has a 4.7 inch IPS display with 1280×720 pixel resolution and powered by a quad-core 1.6 GHz Qualcomm Snapdragon 400 mobile chipset. With a 1GB RAM and internal storage of 8 GB, expandable up to 64 GB.
It runs on a version of MIUI that is based on Android 4.3 Jellybean. The Redmi 1S sports dual SIM, one the standard SIM and the other for nano SIM with its own batteries and own rechargers. On camera front, it sports an 8-megapixel camera with a wide f/2.2 aperture and a LED Flash. It also provides burst mode, auto-focus, zero shutter lag, HDR and real-time filters and the second camera with 1.6 megapixels is good for selfies.
The device is switchable between the ‘Light Mode’ that gives the UI the bigger icons and the other ‘Feature Mode’ with all fetures and small icons. Battery is a 2000 mAh one.
Mi3 Flash Sale Lessons: Last six sales of Mi3 by Xiaomi were sold in flash of moment beginning at 40 minutes on its debut on July 22, followed by similar sale online at Flipkart at 2 pm. But the second sales was over like a flash earning the company Rs. 28 crore in less than 4 seconds and the third sale was over in 2.9 seconds, followed by the fourth one in 2.3 seconds and the fifth and the sixth sale on consecutive Tuesday was also over in 2 seconds.
The entire flash sale has revolutionized the sale tactic and remains a lesson for many ad honchos for a long time, while IIMs and other business institutes will ponder the way it was done and not lagging behind many ponzi schemes will try to take leverage on creating sensation and selling the product in the future.
KEY FEATURES OF REDMI 1S:
8 MP Primary Camera
1.6 MP Secondary Camera
Android v4.3 (Jelly Bean) OS
1.6 GHz MSM8228 Quad Core Processor
Expandable Storage Capacity of 64 GB
Dual SIM (GSM + GSM)
The Mi Redmi 1S is is fitted with a 1.6GHz Quad-Core Qualcomm Snapdragon 400 processor with Cortex-A7 core.