Xiaomi has been testing the pulse of Indian mobile buyers online since July last year with its flash sale strategy but of late, changing the direction to an open sale, thanks to a surprising fan base in India, despite court delays over patent rights.
Clearly deviating from its path of flash sale online at Flipkart, Xiaomi has rolled out its first open sale since early this month and its 16GB Mi 4 had hit the sales pitch, followed by the 64TGB variant of the Mi 4 from March 28.
— Mi India (@MiIndiaOfficial) March 27, 2015
Unlike in the past for its Redmi phones, Xiaomi has done away with the pre-registration process and setting the time target to press the BUY button and creating an aura around the number of sales recorded. The Xiaomi 16 GB and 64 GB vriants of Mi 4 are available from 2 PM today online as and when buyers book them in an open sale. Though it wanted to push the flash sale model initially, it has rooled back its move and made it open for all.
However, for Redmi Note, it still follows the old process of pre-regitration followed by appointed day and time sale hoping a flash sale to register for the device. With more than four devices on sale simultaneously, it may not suit Xiaomi to stick to its pre-registration followed by flash sale strategy that was followed for a single product sale online.
— Mi India (@MiIndiaOfficial) March 13, 2015
Meanwhile, Xiaomi has also put on open sale its Mi Pad from March 24 but in few hours it had sold out the entire stock opting for postponing its next open sale. Today, March 29, Xiaomi said on its Facebook that the new shipments will be available for sale from tomorrow Monday, March 30 at 12 noon onwards.
“Even better news for your Sunday! We’re glad to announce that our next batch of Mi Pads are back in stock, and we’ll be opening up for sale on Flipkart tomorrow 30 Mar at 12 noon (while stocks last),” said Xiaomi India on its Facebook post.
Since it is not on pre-registration basis, an open sale may witness another flash sale on Monday to be over in a few hours, replicating the same old flash sale competition for its device.
Xiaomi Mi Pad has a 7.9-inch QXGA (1536 x 2048 p) IPS screen with Gorilla Glass 3 shield. It runs on Android 4.4.4 KitKat (with MIUI v6.0) powered by the 2.2GHz Nvidia Tegra K1 quad-core Cortex A15 CPU, 2GB RAM, 16GB memory and interestingly a high capacity 6700 mAh battery.
Xiaomi Mi 4 Specs:
– Android 4.4.4 KitKat, MIUI 6
– 5″ 1080p FHD IPS LCD
– 2.5GHz Quad Core Snapdragon 801 SOC
– 3GB RAM
– 16GB/64GB memory storage
– 8MP front, 13MP rear camera
– 3080mAh battery
13 MP Rear Camera
Infrared Remote Control
Specifications of Mi4 64 GB (White)
|Business Features||Document Viewer, eBook|
|Model Name||Mi4 64 GB|
|SIM Type||Single Sim, GSM|
|In the Box||Handset, Charger, USB Cable, User Guide|
|Sound Enhancement||Dual Mic Noise Reduction|
|Video Player||Yes, Supports VidX, ASF, MP4, XviD, M4V, WMV, H.264, MKV, HD, Full HD, 4K – Ultra HD|
|Music Player||Yes, Supports FLAC, AAC +, AMR – WB, MP3, eAAC+, APE, PCM, WMA – V10, AAC, AMR – NB, WMA – V9|
|Video Recording||Yes, 3840 x 2160|
|Other Camera Features||BSI Sony Exmor RS, f/1.8 Aperture, ISO, White Balance, Focus Mode, Focus Area, Automatic Supported, Scene Mode, 28 mm Wide-angle, Capture: 30 Frames per second, Zero Shutter Lag, Face Recognition, High Dynamic Range (HDR), Real-time Filters|
|HD Recording||HD, Full HD|
|Rear Camera||Yes, 13 MP|
|Front Facing Camera||Yes, 8 MP|
|INTERNET & CONNECTIVITY|
|Audio Jack||3.5 mm|
|Bluetooth||Yes, v4, Supported Profiles (LE)|
|Navigation Technology||A-GPS, GLONASS, Beidou, with Google Maps|
|Wifi||Yes, 802.11 a/b/g/n/ac|
|Tethering||USB, Wi-fi Hotspot|
|Sensors||Gyroscope, Proximity Sensor, Barometer, Infrared, Light Sensor, Electronic Compass, Accelerometer|
|Phone Book Memory||Yes|
|SAR Value||1.360 W/Kg|
|Additional Features||Virtual QWERTY Keyboard, WLAN Support, Wi-Fi Tethering|
|Warranty Summary||1 year manufacturer warranty for Phone and 6 months warranty for in the box accessories|
|Resolution||Full HD, 1920 x 1080 Pixels|
|Other Display Features||IPS Display (Sharp / JDI High Color Saturation Display), Multi-touch, OGS|
|Standby Time||280 hrs (2G)|
|Type||Li-Polymer, 3080 mAh|
|MEMORY AND STORAGE|
|Memory||3 GB RAM, 64 GB ROM|
|User Memory||59.4 GB|
|Operating Freq||GSM – 850, 900, 1800, 1900; WCDMA – 2100|
|OS||Android v4.4.4 (KitKat)|
|Processor||2.5 GHz + Qualcomm MSM8274AC Snapdragon 801 Krait 400, Quad Core|