Home » GENERAL » Why Deepika Too Late to Such Cleavage Show Online? The Inside Story of TOI or Any Online Newspaper!

Why Deepika Too Late to Such Cleavage Show Online? The Inside Story of TOI or Any Online Newspaper!

Well, The Times of India is a brand that sells everything but news and so is the story about the so-called cleavage of Deepika Padukone, flagged off as another online content-writer’s delight that went against the spirit of journalism. Yes, Deepika, born in Bangalore and known to journalism from the age-old traditions is taken aback when the back-door write-ups on cleavages and sex seep through the newspaper pages in a cladestine way.

Nobody can argue against the TOI as it is the biggest brand and knows how to sell flesh and wood equally. But Deepika Padukone, who had lost her control when her dress that flaunted her cleavage more than a year ago made it to online now, with no rhyme or time. Finally, she was able to stand up against the so-called a great brand. “Supposedly India’s ‘LEADING’ newspaper and this is ‘NEWS’!!?? YES! I am a Woman.I have breasts AND a cleavage! You got a problem!!?? Dont talk about Woman’s Empowerment when YOU don’t know how to RESPECT Women!,” Deepika Padukone tweeted in a series of tweets.

<blockquote class="twitter-tweet" lang="en"><p>Supposedly India&#39;s &#39;LEADING&#39; newspaper and this is &#39;NEWS&#39;!!?? <a href="http://t.co/D3wiVVXuyM">pic.twitter.com/D3wiVVXuyM</a></p>&mdash; Finding Fanny (@deepikapadukone) <a href="https://twitter.com/deepikapadukone/status/511070081946644480">September 14, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Dont talk about Woman&#39;s Empowerment when YOU don&#39;t know how to RESPECT Women!</p>&mdash; Finding Fanny (@deepikapadukone) <a href="https://twitter.com/deepikapadukone/status/511070915170271233">September 14, 2014</a></blockquote>
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But the TOI Entertainment that churns out entertainment stories without content or courtesy, went ahead with its unabashed reply: " @deepikapadukone , It’s a compliment! You look so great that we want to make sure everyone knew! :)" to which the entire Bollywood rose in arms and their comraderie witnessed for the first time the disgust the industry had for the leading newspaper. "Bollywood actress gets support from her peers and fans for taking on India s biggest news organisation," said one reaction on Twitter.

The reality, as is the case with many news outlets, is entirely different. All reporters, from TOI to Hindu, are under pressure to get more hits online for their write-ups irrespective of their news value. They are often asked to create new news for older stories and often their salaries are pegged to their number of stories per day and the hits they have got. It is a race, as thick as the one Bollywood faces daily. In fact, the twitter battle helps TOI get more hits on its website than create adversity that will be forgotten soon.

In fact, Bollywood industry and the online media are both sides of the same coin. Unabashed, they lose out in the race to earn their livelihood. No wonder, some news media outlets extended their brotherhood unsolicited almost immediately after the issue made it to the headlines.

But Bollywood reactions stood out as they are the most-sought-after online.

Boman Irani: Complimenting a lady is a grace reserved for gentlemen! I stand on a tall tall chair and applaud you @deepikapadukone

Ranveer Singh: @deepikapadukone way to let ’em know! #LikeABoss @TOIEntertain TUM se yeh ummeed nahi thi #SMH #owned

Karan Johar: Appalled….shocked and disgusted at the level of disrespect shown..Deepika or any women in the world cannot and should not stand for this!!

Priyanka Chopra: Well done @deepikapadukone ! Taken a stand for all of us. Xoxo

Arjun Kapoor: We have hit a new low today…forget complimenting a woman have the ability to respect a woman first…

Ileana D’Cruz: @deepikapadukone absolutely disgusting that this is what they choose to write about! Good on you for speaking up against this bullshit! Xxx

Arjun Rampal: I just read here in Malaysia about @deepikapadukone retort to cheap sensational journalism,well done girl.

Farah Khan: Above all, be the heroine of your life, not the victim.@deepikapadukone doing just that!! (N THATS how u pay a compliment )

Ayushmann Khurrana: Dear yellow journalism, a star showed you that some of you are green. • Dear yellow journalism, yeh-lo!

Jacqueline Fernandez: @deepikapadukone #istandbydeepikapadukone

Dia Mirza: Entertainment ‘news’ has rarely ever treated women with much respect. I’m surprised by the surprise. For once some1 decided not to let it go

Shoojit Sircar: That’s eve teasing of different kind…@deepikapadukone that’s the way women shd stand against & protest …

Pulkit Samrat: Journalism or Voyeurism?! @deepikapadukone: Supposedly India’s ‘LEADING’ newspaper and this is ‘NEWS’!!??

Kriti Sanon: @deepikapadukone superbb reply!! Glad that someone stood up! N i cant believe they actually replied to justify instead of apologising!!!!!

Sophie Choudry :Media attacks a celeb’s personal & professional life all the time but this is a new low! Tku for speaking out @deepikapadukone! #Shame #TOI

Media Reaction: While the TOI, at the behest of the Jains, was quick to remove the twitter message and their response to Deepika’s tweet, they did get support from many quarters. However, sheepish they were to put up another tweet of Deepika immediately without linking it to the controversy as below:

<blockquote class="twitter-tweet" lang="en"><p>Deepika Padukone Should Consider it a Compliment: &#39;Defence&#39; of Cleavage Tweet <a href="http://t.co/ItKqK6lR94">http://t.co/ItKqK6lR94</a></p>&mdash; NDTV News feed (@ndtvfeed) <a href="https://twitter.com/ndtvfeed/status/511360931863867392">September 15, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Deepika Padukone: I don&#39;t expect to be star all my life &#10;&#10;<a href="http://t.co/VuCcogaEH3">http://t.co/VuCcogaEH3</a>? <a href="http://t.co/f1CZIfww4g">pic.twitter.com/f1CZIfww4g</a></p>&mdash; TOI Entertainment (@TOIEntertain) <a href="https://twitter.com/TOIEntertain/status/511159969857548288">September 14, 2014</a></blockquote>
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Here are other media support or bash of their peer TOI:

DTN Dubai @DTNDubai: Deepika Padukone’s a rebel with a cause: Bollywood actress gets support from her peers and fans for…

<blockquote class="twitter-tweet" lang="en"><p>DTN Dubai: Deepika Padukone’s a rebel with a cause: Bollywood actress gets support from her peers and fans for… <a href="http://t.co/hW5F89HAye">http://t.co/hW5F89HAye</a></p>&mdash; DTN Dubai (@DTNDubai) <a href="https://twitter.com/DTNDubai/status/511425833597038592">September 15, 2014</a></blockquote>
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ChennaiOnline @ChennaiOnline:"I have breasts and a clevage you got a problem?" Asks Deepika Padukone said one headline.

<blockquote class="twitter-tweet" lang="en"><p>&quot;I have breasts and a clevage you got a problem?&quot; Asks Deepika Padukone <a href="http://t.co/lW2kczh3E8">http://t.co/lW2kczh3E8</a> <a href="http://t.co/tlwcUqeWen">http://t.co/tlwcUqeWen</a></p>&mdash; ChennaiOnline (@ChennaiOnline) <a href="https://twitter.com/ChennaiOnline/status/511425283837419520">September 15, 2014</a></blockquote>
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Veteran editor Vinod Mehta @DrunkVinodMehta tweeted: "So, there is so much outrage on a media house over a pic . But deepika is part of same bollywood which promos almost nude film Posters?"

<blockquote class="twitter-tweet" lang="en"><p>So, there is so much outrage on a media house over a pic . But deepika is part of same bollywood which promos almost nude film Posters?</p>&mdash; Vinod Mehta (@DrunkVinodMehta) <a href="https://twitter.com/DrunkVinodMehta/status/511392720532033536">September 15, 2014</a></blockquote>
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HT Entertainment disagrees with TOI saying Tweeple don’t agree.

<blockquote class="twitter-tweet" lang="en"><p>Deepika Padukone&#39;s cleavage post a &#39;compliment&#39;? Tweeple don&#39;t agree <a href="http://t.co/E6hrMQrlWT">http://t.co/E6hrMQrlWT</a> <a href="http://t.co/9Iev7QLDOn">pic.twitter.com/9Iev7QLDOn</a></p>&mdash; HT Entertainment (@htShowbiz) <a href="https://twitter.com/htShowbiz/status/511382675425226753">September 15, 2014</a></blockquote>
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CNN-IBN’s Pallavi Ghosh @pallavighcnnibn goes still ahead broadening the focus saying, "Deepika’s ‘cleavage’…kolkata rape fighter denied entry into restaurants- mindsets don’t change at all."

<blockquote class="twitter-tweet" lang="en"><p>Deepika&#39;s &#39;cleavage&#39;…kolkata rape fighter denied entry into restaurants- mindsets don&#39;t change at all</p>&mdash; pallavi ghosh (@pallavighcnnibn) <a href="https://twitter.com/pallavighcnnibn/status/511374418799370240">September 15, 2014</a></blockquote>
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