On Sunday, March 26, 2017, Bahubali 2 or ‘Bahubali – The Conclusion’ will have a pre-release event to be broadcast live on several TV channels live from the Kingdom of Mahishmati, built in Ramoji Film City in Hyderabad for S.S. Rajamouli’s magnum opus.
The pre-release event from the lavish sets will be live streamed in 360 degrees with 4K resolution, providing a glimpse at what to expect in the sequel to the most-awaited film of the year. With its trailer on Youtube breaking records with over 100 million viewers in less than a week, the film has set aside the records created by Bahubali 1 and Rajinikanth’s ‘Kabali’ in recent months.
Already the story of Bahubali has become a legend and Anand Neelankantan has released the first book in his triology titled “The Rise of Sivagami” depicting the initial upbringing of both Amarendra Bahubali and his bete noir Bhallaladeva.
Unlike the scenario when Bahubali 1 was released, the branding world upbeat and receptive to any idea related to Bahubali 2 releaseas the Youtube numbers already there. Instead of Bahubali team seeking advertisers, this time it is advertisers who are chasing Rajamouli and producer Shobu Yarlagadda for any idea even remotely related to Bahubali 2.
The range is far and wide with FMCG and automobiles and even toy makers or medical equipment makers are queueing up for Baahubali endorsement or actor Prabhas to be their brand ambassador. Estimates are scuh that branding and endorsement may easily bring in about Rs.100 crore for the makers of Bahubali or its lead actor Prabhas.
Mahesh Koneru, publicist for Bahubali is amused but not content. “There is no end to amount of buzz we can create. We want to go all out with Baahubali 2,” he said.
Holywod studios are toying with the idea of typing up with Rajamouli for mega-projects while one Iranian film producer found Rana Aaggubati ideal for his next project after seeing his performance as Bhallaladeva killing the baison.