With more than 700 million users all over the world, Whatsapp has come out with its new feature that tracks whether your message was seen or read by the recipient or not, if it is, then what time did he or she see the message.
With this feature, all Whatsapp users are trapped into two-way tracking system by senders and the feature should help advertisers more to assess their ad-response analysis.
Now, nobody can ignore the App that reveals when the post or message is read, with the precise timing too. The app was rolled out on Thursday and is available on WhatsApp messenger across all mobile platforms.
In the app, single grey tick means the message has been sent, a double grey tick shows that it has been delivered, and two blue ticks confirm that it has been read.
To check, one has to press and hold an individual message, then go to the Message Info option. Clicking the option reveals the precise time the particular message was read.
With this app, it is difficult for users to avoid reading Whatsapp messages or claiming that you have not seen the message.
Until yesterday, before the update’s release, there were only two options – a single grey tick meant the message had been successfully sent, and a double grey tick meant it had been delivered.
It was not showing whether the recipient has read the message or not, if so what time did he or she opened it.
Now, when a message has been sent, delivered and read, the double grey tick turns blue, finishing the entire cycle of the message.
In case of group chats, the second tick appears when all participants receive the message. The 2 blue ticks only appear when all participants in the group have read the post.
WhatsApp has made the app applicable to all variations — iOS, Android, Windows Phone, Nokia S40, Nokia S60 and BlackBerry 10.
But users have to update the app on their devices to get the new features.
The flip-side of the app is that it is going to "ruin" relationships, writes @the_baba1.‘So WhatsApp now shows blue ticks to indicate a message has been read. Now stalk with more vengeance.’
Another Twitter user @carpocarp said: ‘The WhatsApp blue tick is going to ruin friendships,’ while @archielbar added: ‘Those blue ticks will be the death of some of us!’
But on the positive side of it, @tnicole91 tweets: ‘I don’t get why some people are stressed about this new WhatsApp blue tick. ‘For me, if I don’t feel like replying, I just don’t.’
Whatsapp, in its official blog said users need not worry if their messages are sent but not delivered."If you only see a single check mark next to your message, there is likely nothing wrong with WhatsApp or your phone," wrote the team of developers. "There may be several reasons why your message has been sent, but not delivered to your chat partner such as their phone might be off, they could be sleeping, especially if they live in a different time zone, they might be experiencing network connection issues or they might have seen the notification on their screen, but did not launch the app – especially common if the recipient uses an iPhone."
Another criticism of the app is that it is not currently possible to opt out of this feature, which was originally available on its Messenger app. When a message is opened and read, a tick appears in the message list and the time it was read appears in the bottom right-hand corner of the post. Not ths same feature is applied to Whatsapp, which was bought over by Facebook for $19 billion.