Wal-Mart, the largest retailer in the US will kick off its online deals accounting for about 2,000 discount offers at 8:00 PM Eastern Time on November 29, 2015 instead of waiting until Monday night.
The world’s largest retailer plans to kick off its online deals bonanza at 8:00 p.m. Eastern Time on Sunday, Nov. 29, a move that is likely to reverse the spirit of Cyber Monday.
Since those shoppers who could not get faster access to Internet, Cyber Monday was started few years ago to help them go to office where faster internet access would help them clinch deals online.
Now that the Internet access is faster even at home and everywhere, the retailers said it is advancing the timing by few hours to help those who require some sleep before going to the office next day.
Fernando Madeira, chief executive of Walmart.com, said: “Cyber Monday started many, many years ago when our customers waited to get back to work after Black Friday…because the only place that they had access to high-speed Internet was at work."
More than that, Wal-Mart realized that many online shoppers begin to search on Sunday evening itself, with many shoppers staying up until the midnight to be the first to pounce on deals early. While Cyber Monday is the biggest online shopping day of the season, according to Adobe data, Thanksgiving and Black Friday are not far behind in terms of annual demand.
Wal-Mart has been offering all of its 2,000 deals for the online shopping on Sunday night, Nov. 29, which will open at 8 p.m. Eastern Time. Terming the move as helpful to working parents, Madeira said, "It can be exhausting for working parents and millennials to stay up past midnight to shop online, only to wake up early the next day to get ready for work."