Chinese smartphone maker Vivo, which said it is aiming at 5 to 6 percent of the market share in India said it would start manufacturing mobiles at its Noida Unit by October and begin shipments from December 2015.
The Vivo assembly unit at Greater Noida is planning to sell at least two million smartphones this year and begin both making and selling in India totally a domestic affair from the next year onwards. Vivo, which had sold 30 million units in China last year, is confident to make steady beginning this year with its second round of launch of Vivo V1 and Vivo V1 Max on Tuesday.
Vivo India CEO Alex Feng said, “Assembly will start in our India facility in October this year. Looking at the growth prospects, we plan to start research and manufacturing at a later stage. The unit will have a monthly capacity of one million units. The process to start the unit is underway.”
In the first phase at Noida, Vivo is planning to invest Rs 12.5 crore and the company strategy echoes similar move from other mobile makers to set up assembly units in India in line with the “Make in India” call given the prime minister.
Currently, it has four series of Vivo mobiles being sold in India in the range of Rs.6,000 to Rs.30,000, with a plan to launch five new devices in the next few months.
With its headquarters in Shenzhen, China, Vivo has entered mainly Asian markets such as Thailand, Vietnam, Myanmar, Malaysia and Indonesia. In India, it is still a marginal player being a late entrant and not an aggressive player like Xiaomi.
It has made its debut in 2014 with the launch of 5 smartphones, including its flagship X5Max smartphone. The company has already set up distribution and service network in 20 states with 50,000 sales points, spending about Rs.20 crore.
Indian smartphone market is currently dominated by Samsung, Xiaomi, Micromax, Karbonn, Sony, Nokia and OnePlus.