Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia overriding the record for the Christmas, New Year and Chinese New Year weekends in the region, said Singapore-based AdNear.
AdNear, a location intelligence company, said shopping locations in Singapore saw a 25% increase in footfalls, Hong Kong and Jakarta a 15% increase in footfalls on the Valentine’s weekend, while Kuala Lumpur in Malaysia saw 30% higher footfalls during the weekends of Christmas and New Year weekends.
AdNear studied shoppers across the key shopping locations in these locations to realize that shoppers in Jakarta spent 50% more time shopping on these weekends compared to shoppers in Singapore. Ironic, but more men went shopping during Valentine’s weekend in Singapore, Hong Kong and Jakarta, while more women shopped during New Year and Christmas weekends.
Amrita De La Pena, the regional director for South East Asia, AdNear said, “Our location and mobile audience data pool across Japan and Asia Pacific enables us to come up with shopper insights which would be difficult to obtain at scale through any other medium but mobile,” highlighting the fact that such data can be used by brands for reaching out to their consumers.
Interestingly, shoppers in Singapore spent more time during the weekends of Chinese New Year and Christmas than New Year and Valentine’s Day. Genderwise, increase in footfall of women was more during the New Year weekend and of men during the Valentine’s weekend.
Shoppers in the age groups of 16-24 and 36-50 were actively shopping over the Valentine’s weekend, those aged above 50 were the most active shoppers during Christmas weekend. Similar trends were seen across all the shopping locations in Jakarta and Hong Kong, said the report.
Shoppers were seen spending the most time in China Town followed by Orchard Road and Marina Bay Sands and they were most active during the weekends of Chinese New Year followed by Christmas, New Year and Valentine’s.
Tsim Sha Tsui, Mongkok and Causeway Bay saw heavy footfall during the Valentine’s weekend as compared to other weekends. While the increase in footfall for women was seen during the New Year weekend, footfall increase was high for men during the Valentine’s weekend.
Footfall increase was high amongst both men and women during the Valentine’s weekend as compared to the others. Time spent by shoppers was high on the weekends of Valentine’s followed by New Year, Chinese New Year and Christmas.
Footfall increase for women was high during the Christmas and Valentine’s weekend, while footfall increase for men was seen during the New Year weekend. Shoppers spent more time during the New Year weekend as compared to other weekends.
AdNear’s study analysed thousands of users seen in major shopping locations – China Town, Marina Bay Sands, Orchard Road in Singapore, Causeway Bay, Mongkok, Tsim Sha Tsui in Hong Kong, Grand Indonesia, Plaza Indonesia and Taman Angrek in Jakarta and Mid Valley Megamall, Pavilion KL, Suria KLCC in Kuala Lumpur.(Source: Adnear)