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Steffi Graf: The new ambassador for Ayurveda Tourism in Kerala

Former world number 1, Steffi Graf registers herself for a new role as Kerala government gives their nod to the state’s tourism department to sign the German as the global ambassador for Kerala Ayurveda.

After meeting on Wednesday, the state cabinet decided to appoint the 46-year-old as the new ambassador of Kerala Ayurveda in an attempt to promote the state’s “God’s Own Country” image.

Oommen Chandy, Chief Minister of Kerala told mediapersons after the meeting that Kerala tourism department “has been briefed to sign an MoU with Graf” that will see them seeking her “services” to be the brand ambassador for Kerala Ayurveda “as part of the department’s ‘Visit Kerala Scheme.’”

Talks were making round since May this year, and now Kerala tourism could see their desire turning into reality.

Discussions commenced from last month only after Kerala tourism reached an agreement with the German star. They were awaiting the state government’s nod.


Photo Credits: Cesar

According to an article by Economic Times, P I Sheik Pareeth, director of Kerala Tourism said that they already have had “one round of discussion” with Graff.

“She has evinced interest in working with Kerala tourism to promote ayurveda in the international arena. We decided to invite Steffi Graf because she showed interest in ayurveda,” he added.

The tourism will be happy now to hold a final round of discourse with Graff and sanctify her association with the promotion.

An olden system of healthcare, Kerala Ayurveda is known for having a holistic effect on mind and body and is an attraction for people both in India and abroad, every year.

Kerala gets 1 million international tourists every year, out of which about one-third are from Germany, Switzerland and the UK. The state hopes that with Graf’s entry as the ambassador and her interest in Ayurveda treatment, the healthcare system will gain even more popularity across the world.
Ayurveda rejuvenation treatment needs more than a week’s stay at a wellness centre thus, guaranteeing longer stay of the foreign visitors in the country. The process is counted to enhance the tourism revenues as well.

Steffi Graf won 22 grand slam titles that made her top the list of most number of majors (male or female) in Open Era. She is second in the all-time records behind American Margaret Court who won 24 grand slam titles. She was ranked world number 1 for a record number of 377 weeks – the longest any tennis player (male or female) has held the top spot since Women’s Tennis Association (WTA) and Association of Tennis Professionals (ATP) started to issue the rankings. She is third in the all-time list of WTA with 107 titles, behind Chris Evert with 157 titles and Martina Navratilova with 167 titles. After retiring in 1999, she tied the knot with Tennis star, Andre Agassi in 2001.

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