The official audio-visual rights winner for ICC events from 2015 to 2023 Star India and Star Middle East are gearing up for the mega event with non-stop advertising stream on their respective TV channels, despite rumblings among advertisers over the timing of the key matches.
This time, STAR TV is going more local as the live telecast will be available in more languages including Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi.
Another feature this time is that STAR India will also broadcast key matches like India’s opening tie against Pakistan, in the 4K (ultra-high definition) format, which is the first ever global broadcast of cricket in 4K.
Upbeat COO of STAR India Sujeet Gupta said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90% of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at STAR, plan to make this World Cup, a ‘Cup for All’.”
In addition, STAR will add two new HD channels — STAR Sports HD 3 and STAR Sports HD 4 for the ICC Cricket World Cup 2015, while HD 3 will be in Hindi.
For the occasion, the STAR Sports’ new commentary panel will include 13 World Cup captains, 20 World Cup winners and 26 World Cup semi-finalists including Allan Border, Kapil Dev, Wasim Akram, Shane Warne, Mark Waugh, Graeme Smith, Ian Botham, Rahul Dravid, Sunil Gavaskar, Saurav Ganguly, the company said.
STAR is also planning an unprecedented player analytics worth 4000 hours of match footage, ball-by-ball data from 600 matches from 2010 onwards, about 200 players and 14 venues with graphics to keep fans engaged throughout the season.
Besides the TV channels, the official website www.starsports.com will offer live streaming and video-on-demand that can be accessed via the Web, WAP and Apps on all hand-held devices.
This year, many new first-time advertisers like Nestle, Marico,Yepme.com, Paytm, Raymonds, Pidilite, Lloyd are signing up for the World Cup, said STAR India. Its ad-blitz has already taken off with Sachin Tendulkar’s ‘Chase the Dream’ slogan to win the World Cup again, while another campaign on social media with hashtag #wontgiveitback is making rounds.
While Star India CEO Uday Shankar had already announced that the 2015 event would be a great experience for the viewers. “This is a tribute to Star’s commitment and ICC’s trust in our ability to take the great game of cricket to the next level. Star will constantly attempt to reinvent the viewer experience to make cricket bigger and bigger,” he said when STAR was chosen as the official rights owner for broadcasting the mega event last year.