Star Sports Network – the premium group to broadcast sports events in India and its sub continents has taken a big leap by buying rights to broadcast live from the Bundesliga (German Football League) for five consecutive seasons.
Cricket might be the most popular sport in India, but no one can push aside the crazy football fans of the country. Earlier Calcutta, also known as the football capital of India only showed greater interest in the sport. Many legendary football icons like Zinedine Zidane, and Lionel Messi made trips to the City of Joy.
However, with the sport becoming more and more popular in the nation, the recent initiative taken by Star India CEO Uday Shankar promises to ace the test.
Star India, the parent media and entertainment company under Star Sports Network has joined hands with DFL Sports Enterprises, the sales body of the DFL (German Football League) to broadcast the Bundesliga to Nepal, Bhutan, Bangladesh, Maldives, and Sri Lanka apart from India.
The agreement has a time span of five years starting from the first season, this summer, 2015 – 2016 to 2019 – 2020.
Furthermore, the agreement bestows complete media rights Star India to distribute content across all platforms. While the Bundesliga matches will be broadcasted either live of delayed, one catch the live streaming on their website, starsports.com as well.
Bundesliga that features famous clubs like Bayern Munich, and Paris Saint German has world-class players like Bastian Schweinsteiger, Andy Robben, and Philipp Lahm playing in it. These players also happen to be playing for the German national football team that won the FIFA 2014 World Cup for the fourth time, last year, defeating Argentina.
According to a report by The Economic Times, the Managing Director of DFL Sports Enterprises, Jorg Daubitzer, said, “This signing is a reflection of the success we have had in seeing the Bundesliga recognized as a premium product among leading international markets.”
He added that the agreement will be a great way to help the Bundesliga flourish in India that is one of their “strategic markets.”
In the same report, COO of Star India, Sanjay Gupta, said, “Our partnership with the Bundesliga is in line with our overall strategy to promote football and build heroes for the millions of sports fans in the country.”
It isn’t the first time though that the Star Sports network has bought rights to broadcast sporting events. ESPN and Star Sports paid nearly $2 billion to become the official broadcasters of ICC Cricket World Cup 2015. While ESPN broadcasted the world cup matches all over the world, Star Sports broadcasted in India and its sub continents.
The contract seems to be a great news for all the football especially Germany fans in India who will get to catch their favourite football stars live in action.