STAR India CEO who has redefined India’s broadcast media into a social-changer with entertainment and special shows like Satyamev Jayate, was in New York City recently, vouching for TV content with social message.
The STAR India network has 34 channels in 7 languages with over 650 million viewers every week. Its channels include Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel.
STAR India has a leading presence in regional broadcasting as well through a bouquet of joint venture channels i.e., Asianet channels and Star Vijay. STAR’s current portfolio stands at 14,000+ hours of entertainment and 5,000+ hours of live sports through a bouquet of 6 sports channels under the Star Sports brand.
STAR India CEO Uday Shankar joined the Media Council for a PaleyDialogues breakfast on May 30, with James Murdoch, the Co-Chief Operating Officer of 21st Century Fox, giving an insight into the Indian market.
As President of the Indian Broadcasting Forum (IBF) and as Chairperson of the FICCI Broadcast Committee, Uday has been at the forefront of landmark changes in self-regulation and ensuring access for consumers to digitized distribution. He holds an M.Phil in Economic History from the Jawaharlal Nehru University, Delhi.
Check the video at: http://www.paleycenter.org/mc-uday-shankar-star-india-may30/#sthash.qhOkkmHj.dpuf