The partnership will drive further growth and expand Sony Ericsson’s market share in Japan by providing a high-specification product well suited to the highly mobile, data-hungry customers. EMOBILE is the fastest growing mobile service in the country with more than 3.5 million mobile subscribers acquired since the launch in 2007. EMOBILE specializes in providing high speed, flat-rate mobile data services to its subscribers.
With Japanese mobile users looking for highly portable smartphone functionality and power in a small, compact size, the Sony Ericsson mini provides the services they expect in a device packed full of features:
It fits into the palm of their hand with a compact body the size of a business card and weighs 99 grams. It provides EMOBILE customers with entertainment experiences from the worlds of both Android and Sony in an easy-to-use device the size of a credit card.
An easy-to-use smartphone with user interface that allows access to up to 16 apps in the corner of a user’s home screen.
In a country where Facebook usage has doubled in the last six months, Sony Ericsson mini also comes with Facebook inside Xperia™, integrating consumers’ social connections throughout the phone by making Facebook immediately accessible from the most used areas of the phone such as the picture gallery, music player, phonebook and calendar.
The minis are powered by a 1GHz Qualcomm Snapdragon High definition video recording, with high imaging and display technology from Sony, including Reality Display with Mobile BRAVIA Engine.
The Sony Ericsson Xperia minis were launched globally in August of this year. The Xperia minis are known as the Sony Ericsson minis in Japan.