Not from one of his films but in real life, Bollywood Badshah will now endorse Interpol or global police entity campaign “Turn Back Crime”, creating awareness among citizens to respect law and fight crime.
For the first time, the global police organization has roped in a Bollywood actor and its choice for Shahrukh Khan speaks volumes in view of recent threats to the actor from some quarters of the underworld in Mumbai, especially after the firing incident outside his residence Mannat recently.
The “Turn Back Crime” campaign seeks to create awareness among the public that organised crime often involves many unrelated crimes and gullible people are the victims often. It covers areas like drug trafficking, human trafficking, counterfeiting, money laundering, cyber crime, kidnapping, crimes against children and match fixing crimes in sport, and often these cases are found to be funded from the profits from one crime area at least.
Shahrukh Khan now joins the international actors like Jackie Chan, RK joins actor Jackie Chan, footballer Lionel Messi, Formula 1 racing drivers Fernando Alonso and Kimi Raikkonen as the celebrity ambassadors endorsing the campaign for a world bereft of crime.
In a statement, Shahrukh Khan quoted Mahatma Gandhi who said:’I shall not fear anyone on Earth. I shall fear only god. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering, if I have to.’
SRK further explained his new role saying, “We all should believe in this maxim and in whatever way possible resolve not to let unjust people who might threaten us with criminal activity make us fear them… Because I believe we can, we should, and we must stand together against the few who commit crimes against any human being, in whatever form or guise these crimes might take.”
“Shah Rukh Khan has dedicated his life to making films which reflect the highest level of professionalism and commitment to bringing joy into the lives of hundreds of millions of filmgoers in India and around the world,” said Interpol secretary general Ronald K. Noble. “We are honoured to have him as an ambassador for Interpol’s global Turn Back Crime campaign and we look forward to seeing how he puts his artistic
talents behind this campaign,” the Interpol chief said.
The Turn Back Crime campaign is considering to get more corporate heads and policy makers to make it strong.