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Samsung tops US mobile industry: comScore report

comScore’s latest report on key trends in the U.S. mobile phone industry during the three month average period ending August 2011 shows that in a survey of more than 30,000 U.S. mobile subscribers, Samsung was found to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 43.7 percent market share.

OEM Market Share

For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.5 percentage points from the prior three-month period), followed by LG with 21.0 percent share and Motorola with 14.0 percent share. Apple strengthened its position at #4 with 9.8 percent share of mobile subscribers (up 1.1 percentage points), while RIM rounded out the top five with 7.1 percent share.

Top Mobile OEMs
3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
May-11 Aug-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.8% 25.3% 0.5
LG 21.1% 21.0% -0.1
Motorola 15.1% 14.0% -1.1
Apple 8.7% 9.8% 1.1
RIM 8.1% 7.1% -1.0

Smartphone Platform Market Share

84.5 million people in the U.S. owned smartphones during the three months ending in August, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 43.7 percent market share, up 5.6 percentage points from the prior three-month period. Apple strengthened its #2 position, growing 0.7 percentage points to 27.3 percent of the smartphone market. RIM ranked third with 19.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.8 percent).

Top Smartphone Platforms
3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
May-11 Aug-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 38.1% 43.7% 5.6
Apple 26.6% 27.3% 0.7
RIM 24.7% 19.7% -5.0
Microsoft 5.8% 5.7% -0.1
Symbian 2.1% 1.8% -0.3

Mobile Content Usage

In August, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 42.1 percent of subscribers (up 2.3 percentage points), while downloaded applications were used by 41.6 percent (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.3 percentage points to 30.9 percent of mobile subscribers. Game-playing was done by 28.5 percent of the mobile audience (up 1.6 percentage points), while 20.7 percent listened to music on their phones (up 2.1 percentage points).

Mobile Content Usage
3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
May-11 Aug-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 69.5% 70.5% 1.0
Used browser 39.8% 42.1% 2.3
Used downloaded apps 38.6% 41.6% 3.0
Accessed social networking site or blog 28.6% 30.9% 2.3
Played Games 26.9% 28.5% 1.6
Listened to music on mobile phone 18.6% 20.7% 2.1

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