Reliance Jio, as expected, offered three more months of free bandwidth and telecom services for its new customers and extended the offer to old customers from January 1, 2017.
Kicked off on September 5, 2016, the offer will continue until March 31, 2017 with the rider being 1 GB per day data instead of current 4GB per day offer. From then on, Jio tariff plans of lowest Rs. 149 a month for data and free mobile phone calls and roaming across India will come into effect.
Announcing Jio offers, Reliance Industries chief Mukesh Ambani said 80% of Jio subscribers have been using less than 1GB of data a day while others use unusually high amounts of data, congesting the network for others, thus forcing them to bring in the new limit as Fair Usage Policy (FUP).
Jio has so far enrolled 50 million customers in the three months since its launch on September 1, making it one of the fastest growing telecom major surpassing the speed with which Facebook or WhatsApp grew in India.
With more than $20 billion investment in Jio, Ambani had earlier hoped to gain at least 100 million customers which may be reached by March end if the company keeps offering the freebies. Jio has also rolled out its new Jio Money Merchant Solutions for mobile payments at small shops in view of the recent demonetisation.
Bharti Airtel and Vodafone have been gripping with the intensity of rivalry that they have been offering tariff cuts as much as 67 percent and added fourth-generation, or 4G, services though old 4G customers continue to pay higher tariff. Vodafone has not only written down its India outfit by $5.3 billion but also shelved its IPO plans until March end.