With Pawan Kalyan rolling out a new trend when he returned some remuneration back to the producer of pre-leaked "Attarintiki Daredi", the top actors of the Telugu film industry are following suit now, with the big banner films crashing at the box office front.
While Jr NTR has apparently cut down his pay by 20% with his recent films not doing so well after the failure of "Rabhasa", even Mahesh Babu is reportedly considering a cut in his total remuneration in view of the recent flop movie "1 Nenokkadine". Though his second film released this year "Aagadu" was able to recover in terms of earnings, the box office collections record was not really impressive.
The new trend has become inevitable following the recent failures of mega budget films in a row with the Telugu film producers resorting to low-budget films with second-rung actors like Gopichand and Allari Naresh. All the big banner releases are likely to end up in two years from now leaving the top Telugu actors scouting for producers.
Another reason for the actors to take a cut in new films is to bring down the total cost of the film, so the losses, if any, are minimized. In addtion, foreign locations will be shortened and the so-called "No cost spared motto" of the Telugu film industry will change soon. Among other measures, producers are even considering pay cuts to directors and artists, besides minimizing production costs.
Mahesh Babu’s earnings in as of 2013 stood 31 in rank with Rs.42.25 crore nett wealth, according to Forbes India assessment, mainly after his hit movie "Dhookudu" earning more than Rs.100 crore in its first week, made him top the charts for over a year. But his next film "Businessman", SVSC, "1 Nenokkadine" proved average and the latest "Aagadu" is struggling to remain on top of the box office race in the Telugu film industry.