Chinese handset maker Oppo is planning to establish a manufacturing unit in India by August this year, it announced on Wednesday, without mentioning the location.
Going by industry expectations, the manufacturing unit may come up somewhere in Tamil Nadu, most probably bordering the tech capital Bangalore, experts said but the company is yet to confirm the place.
“India is the top priority in our expansion plans in South Asia this year. We have received tremendous support and appreciation from the customers and it is now time to reciprocate the feeling,” is all that was said in a statement by Sky Li, vice president of Oppo.
“The smartphone boom in India indicates the time is just right to focus on expansion plans and increasing volume in India to a comparable level with the China market in the next five years,” Li said.
Oppo is growing immensely in India and worldwide. The company made its presence in North America, Europe and Asia. The smartphone maker debuted in India in January 2014 and is among the “top three” players in Indonesia where it has over 11 percent market share.
Oppp boasts of 13 percent of the Vietnamese device market and almost 11 percent in Malaysia. “Globally, we plan to sell more that 15 million units this year”, Li further added.
India’s smartphone market has seen burgeoning growth in recent years. According to CMR India Monthly Mobile Handsets Market Review, a total of 53 million mobile handsets were shipped in first quarter of 2015. Of these, 19.5 million or about 37 percent of handsets, were smartphones, and the remaining ones were feature phones.
Oppo aims to focus on establishing a state of the art facility to manufacture world class smartphones for the Indians as well as key markets overseas. “We have sold around 400, 000 devices in India and are targeting for 1.5 million units this year (2015),” Li said.
Furthermore, Oppo also is eyeing to expand more service centres this year. At present, the company has 120 service centres across India and is aiming to start 200 service centres by end of 2015.