OnePlus One, which was released last year for Rs.25,000 with its rich features has come down to Rs.16,000 on Monday with the slashing of price by $50 by the Chinese company in its aggressive move to capture the markets of the US and Europe, that is not applicable to India.
The Chinese firm poised in competition with the mega smartphone manufacturers like Apple and Xiaomi in rich features and low budget phones, has decided to give up the price edge in the market to capture the market first and sell later the way Xiaomi does in global markets.
Another reason is to finish the stock of its OnePlus One mobile phones ahead of the release of its upcoming iconic sequel phone OnePlus Two soon. Even the ad said the sale is valid on a daily basis depending on the stock. Vowing to shake up the industry, it says “stock is limited each day”.
The third-time slashing of the price brings down the price of the 16GB Silk White OnePlus One to $249 (Rs.16,000) in the US market, EUR 249 (Rs.17,400) in some European countries, and even the latest 64GB Sandstone Black OnePlus One is capped at $299 (Rs.19,000) in the US, and EUR 299
(Rs.21,000) in Europe.
However, the price in India still remains at Rs.21,988 for the 64GB sandstone black variant. The company in March hiked its prices in European markets attributing it to the volatile Euro or currency fluctuations.
Available in India on Amazon India, the OnePlus One runs on Android v4.4 KitKat operating system (OS) with 2.5GHz Qualcomm Snapdragon 801 quad core processor, 578MHz Adreno-330 GPU, 3GB RAM, 64GB internal memory and single SIM, and Bluetooth v4.1 A2DP.
Sporting a 5.5-inch (13.97 centimeters) LTPS IPS with TOL, Corning Gorilla Glass 3 capacitive touchscreen with 1920 x 1080 pixels resolution and 401 ppi pixel density the phone comes with a higher range 3100mAH lithium-polymer battery.
On its camera front, the OnePlus One features a 13MP primary camera with dual LED flash, 6 lenses to avoid distortion and color aberration, 4K resolution video with stereo recording and 5MP front facing camera.
The phone comes in India with a one-year manufacturer warranty for the device and 6 months manufacturer warranty for in-box accessories including batteries from the date of purchase.
However, the company is aiming at thin margins like Xiaomi, its competitor in similar range of phones but with the row over Cyanogen updates over, the phone is very much in demand in India.