Amitabh Bachchan knows how media works or to “silence the media” with facts and figures.
When the social media was going abuzz over the so-called meals in gold plate at Prabhu Ganesan’s traditional home in Chennai after shooting for the Kalyan Jewellers’ ad, both Prabhu and Bachchan gave clarification, which otherwise would have been ignored by many top celebrities.
The event took place in April in Chennai and Prabhu, son of Tamil legend Shivaji Ganesan, and almost two months after the pictures began to appear in social media where the plates in golden colour were taken for gold plates, indeed.
What followed was a frenzy outcry over flashing riches in a developing country like India when poverty was still widespread. The picture of the family dining in traditional style went viral, thanks to the social media. And Amitabh Bachchan was equally thankful to the social media, which he too made use of in return.
“The lunch was served on thali which was not made of gold, but the moment was golden! I strongly condemn the malicious efforts to spread false and fictitious theories using an image of this memorable occasion, said Prabhu, his host in Chennai.
Big B promptly listed what Prabhu gave as a clarification with a title:“Golden Moment, Not Golden Thali”
The blog reads:” Shri Amitabh Bachchan, was visiting our home for the first time after our father,Shr.Sivaji Ganesan’s passing.The visit of Mr.Bachchan was very special to our family.He came home to pay respect to my father and spend time with our family.It was a traditional,vegetarian lunch. It was served on banana leaves on copper coloured plates and utensils.The plates and vessels are not gold as some people are making them out to be.It was a very sentimental occasion for us.Please don’t try to turn this special occasion into a joke. – Prabhu Ganesan, for the family of Shri.Sivaji Ganesan.”
Apart from the usual cut and paste job seen in many media houses, Amitabh Bachchan went ahead to write a few more lines of his own. “Clarifications in today’s times if not done, tend to be treated as a given fact. I would not have considered this, but I think that with the kind of facilities available in the communication medium, it is imperative that we utilise this opportunity to give perhaps a clearer picture.”
Amitabh Bachchan, who cherishes to be a journalist in his next birth, is beating the media with its own weapon. No wonder, he has more than 16 million followers on Twitter and on Facebook, 21 million fans follow him ardently, including the media bigwigs. “A most interesting exercise in management (of media) and business, I would imagine. An exercise I would love to be a part of … perhaps in the next birth .. that is if I have any left, ” he wrote.
No wonder, Big B never needs media but the media cannot survive without him.