The dream car of Ratan Tata Nano is going to transform into an electric vehicle under TAMO brand, swerving into an altogether a new mode for India, is not without reason as the government is likely to moot encouragement for electric vehicles in the near future, including tax concessions. It helps Tata to retain his dream car run on roads forever but the price will not be as economical as TATA Nano petrol version.
TATA Nano rolled out as a legend with a price tag of Rs.1 lakh in 2009 only to realise that the tech upgrades have failed its brand from the beginning despite the necessity in India for such a car. Its sound resembled an auto and many people were apprehensive to go for the car whose cost too crossed Rs.2.5 lakh barrier making it less attractive.
More than the brand and sales, the controversy between Ratan Tata and the ousted chairman Cyrus Mistry highlighted the need to rehaul the project and the electric car transition for Nano would be the best choice keeping in view its environmental value and brand potential.
The new NANO car with a sub-brand caled TAMO, RaceMo, was displayed at the 87th Geneva International Motor Show in March and Autocar has reported that the second model is in the pipeline. Labelled MOVE, the model is reportedly undergoing trials at Tata’s European Technical Centre. See RaceMo promotional video on Youtube.
However, the market potential for electric cars is far lower than expected, perhaps due to reluctance by the government to extend tax concessions. Reva car, which mesmerized many in India and abroad had to pass hands to Mahendra Motors whose push for a renovated Mahendra E2o turned futile as the initial price remained high at around Rs. 8 lakh range. Now the car costs Rs.4.8 lakh and the battery component is separate and priced at Rs.2 lakh per annum.
Since the Paris Climate Agreement has put some obligations, India is keen to push for solar or electric vehicles and may roll out certain tax incentives in the near future to pitch for more electric cars on our highly polluted roads. That could be a trigger for TATA Nano’s new electric vehicle too.
Another key motivator could be the provision for recharge of electric vehicles at every four-hour gap on highways and in cities as well as urban areas. Unless every petrol bunk is allowed to provide recharge facility for EVs, they may not take off in urban areas.