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New Study Reveals Why Sometimes Making Decision is Difficult

Are you bad in decision making? According to a new study, neuroeconomists from the University of Zurich now reveal that preference-based decisions were less stable if the information flow between the two regions was disrupted.

Suppose, you are in a restaurant and can’t make up your mind what to order. After a lot of thinking and discussions, you decide to order something. But you can’t relax, often you will think I should have ordered that instead of this. Such difficulties often come in life not only in restaurant but if you are buying a vehicle or a home.

The more intensive the information flow, the more decisive

A team headed by Professor Christian Ruff, a neuroeconomist from the University of Zurich, set about investigating that how could some people are so uncertain of their preferences and keep making ne choices while others know exactly what they like and want?

The researchers discovered that the intensity of the communication between different regions of the brain dictates whether we are indecisive or not.

“We discovered that preference-based decisions were less stable if the information flow between the two brain regions was disrupted. Our test subjects were therefore more indecisive. For the purely sensory decisions, however, there was no such effect,” explains Professor Christian Ruff.

“Consequently, the communication between the two brain regions is only relevant if we have to decide whether we like something and not when we make decisions based on objective facts.”

However, the study participants were young, healthy test subjects with highly developed decision-making skills and it was not possible to make the decision more stable by intensifying the information flow.

The results of the study could be used for therapeutic measures in the future for patients who suffer from a high degree of indecisiveness in the aftermath of brain disorders.

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