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Photos: MWC2015.
Photos: MWC2015.

MWC 2015 Event Highlights as Curtains Downed

The curtains are down for the Mobile World Congress on Thursday, March 5, 2015 with the event registering 93,000 visitors from 200 countries, surpassing all projections, said GSMA.

The Mobile World Live Keynotes, held Monday and Tuesday afternoon, were streamed live to viewers around the globe, featuring Mark Zuckerberg, Founder, Chairman & CEO, Facebook, and Tom Wheeler, Chairman, Federal Communications Commission (FCC), which provided much thought-provoking discussion amongst attendees.

The GSMA also hosted the GSMA Seminar programme, educating attendees on industry initiatives such as Connected Living, Big Data, mHealth, Connected Women, Mobile Identity, Development and Inclusion.

Over 2,100 companies showcased their organisations via exhibition stands and hospitality spaces across nine halls and outdoor spaces at Fira Gran Via and Fira Montjuïc, including a vastly expanded exhibition in Hall 8.0. Visiting the exhibition halls provided glimpses of exciting new devices, connected cars, wearables, back-end solutions, technologies, tablets, applications, and accessories.

2015h_partners2Many new devices and services were announced at the event, and our attendees had the opportunity to get their hands on the latest tech. New ‘Connected Living’ innovations were on display in the GSMA Innovation City, where attendees could see first-hand how mobile-connected products will continue to transform our personal and working lives.

Several specialty pavilions throughout the exhibition highlighted important initiatives benefiting the industry, including Mobile Apps, Cloud, Green Technology, Mobile Money and Wearables. And more than 34 countries and territories from around the world showcased innovative companies and ideas from their citizens in dedicated Country Pavilions.

The Mobile World Live team broadcast two Mobile World Live Keynote presentations to audiences around the world, featuring Mark Zuckerberg of Facebook, and Tom Wheeler, FCC.

Partners again led events, conferences, trainings and forums for attendees in the Hall 8.0 Theatre District. More than 30 industry partners covered topics in the mobile ecosystem, from gaming and mobile health to ‘hyperconnectivity’ and mobile entertainment.

Excellence, Innovation and inspiration were recognised at the 20th Annual Global Mobile Awards, which recognised 37 outstanding offerings in a number of categories, covering a myriad of topics including best use of mobile in health, education and marketing; best mobile services in emerging markets and for accessibility; the best apps of the year; and innovation in mobile technology.

Host this year was the British actor, comedian, writer and film star, John Cleese. Thankfully, Barcelona provided us with lovely weather which allowed attendees to take full advantage of ten themed Networking Gardens scattered around the venue. For fitness freaks, the Garmin Healthband Challenge gave the opportunity to purchase a discounted vívofit or vívosmart to track their steps during the event. It’s easy to understand why your feet are sore when you can look at your wrist and see that you’ve taken 15,000, 25,000 or 40,000 steps in a single day!

Love Art? Cisco sponsored a Graffiti Wall in the Artists Rambla Networking Garden, where local artists created a large mural that encapsulated #MWC15.Etermax’s smash-hit app Trivia Crack had attendees competing against each other in multiple trivia categories, then gave them the opportunity to meet up at several locations throughout the venue.

Through reduction in printed materials, encouraging the re-use and recycling of materials at the venue, and utilising digital signage and electronic tools at our venues, the GSMA has steadily reduced environmental impact since 2008. In fact, in 2014, Mobile World Congress was certified as the world’s largest certified Carbon Neutral event.

Mobile entrepreneurs and start-ups had their own programme at Fira Montjuïc called 4 Years From Now (4YFN). This innovative programme, developed by Mobile World Capital Barcelona and the GSMA, brings together start-ups and interested business owners with amazing learning and networking opportunities to help them take their businesses to the next level.

More than 30 children participated in the “Mobile Explorers Club”, which brings together kids aged eight to 14 from around the globe. For the second year, Explorers learned new skills and had the opportunity to discover the world of mobile and technology.

Besides venturing into the show to explore some of the GSMA and selected exhibitor activities and products, the children had the opportunity to participate in a number of different activities, including a range of tech and mobile based workshops courtesy of selected sponsors and partners.

The next Barcelona event will be the 2016 Mobile World Congress, 22-25 February 2016, at Fira Gran Via in Barcelona, Spain.

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