India’s tyre company MRF will sponsor the 2015 ICC Cricket World Cup (CWC) as one of the lead sponsors, said ICC in a statement. It means MRF will be visible all over the TV screens beaming the sport.
As a global partner, MRF will reach out to multiple branding opportunities at all game venues during the Cricket World Cup and at other promotional events held by the ICC across the world, helping build MRF’s vision to a global brand image, said the statement.
KM Mammen, Chairman and Managing Director, MRF, said, “This is a historic moment for MRF and this association bears testimony to our commitment to cricket and its spirit. It is a matter of pride to be associated with the ICC Cricket World Cup 2015, which is the pinnacle of one-day cricket. This event will be followed by millions of passionate fans not only in India, but all over the world.”
ICC Chairman N Srinivasan welcomed MRF on board as a global partner for the ICC Cricket World Cup 2015, through which the brand will reach consumers across the world. “MRF is an active promoter of sports and by deciding to be associated with the ICC in challenging economic times, it has shown its faith and support in the ICC as well as its pinnacle event,” he noted.
It may be noted that through its ‘MRF Pace Foundation’ academy, the tyre company has worked alongside some of the fastest bowlers in world cricket. “We are excited to welcome another strong brand to our growing commercial portfolio and while welcoming MRF, we would like to thank them for their support,” he said.
MRF has been associated with cricket sport in India for over 27 years and has contributed to the development of the game in the subcontinent through initiatives like the MRF Pace Foundation, said the statement.
“This is a strong tribute to our passion and ICC’s trust in our ability to take cricket to the next level. We recognised the growing popularity of cricket amongst fans in key countries where MRF operates,” said Koshy Varghese, Executive Vice-president, Marketing, MRF.