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Move Over Nokia, It’s ‘Microsoft Priority’ Now as First Re-Branded Store Opens in Chennai

MicrosoftMicrosoft unlocked ‘Nokia Priority’ store which is re-branded Microsoft’s first Priority Reseller in Chennai on Wednesday, in a move to effect rebranding the new acquisition of the Finland-based Nokia handset business for $7.2 billion deal.
“We are launching the first Microsoft Priority Reseller Store in Chennai today. In India itself it is a big change for us, which we are trying to offer as part of the Microsoft experience is concerned.” Nokia India Sales Director-South, T S Sridhar told PTI. It means, Nokia India Sales is going to be a subsidiary of Microsoft Mobile Oy.
“So in country there are 441 Microsoft Priority Reseller Store and 8,872 mobile reseller stores. And what we are planning to make shift to the Microsoft brand. So all this are very big transformation and journey which we are trying to offer to the consumer, when he visits a Microsoft store”, he said
In all about 441 outlets will be opened, Sridhar said adding that the first store was launched in Chennai and by the end of this month other stores will be up and running with the ‘Microsoft Priority Reseller Logo.’
The Nokia care brand which has almost 118 service centres will now be rebranded as Microsoft Care. Besides, Microsoft announced on Wednesday that it has completed the acquisition of ‘BlueStripe Software.’
BlueStripe is a leading application management technology provider in heterogeneous operating systems and multiple datacenter across the distributed applications like map, monitor troubleshoot and cloud environment.
The Software is commonly used by the customers to extend the value of Microsoft System Center by adding application-aware infrastructure performance monitoring.
On the occasion, Sridhar unveiled the Lumia 540 Dual SIM mid-range smartphone priced Rs.10,199. The Lumia 540 runs on Windows 8.1 OS and is upgradable to Windows 10.


With a 5-inch HD display phone, Lumia 540 is powered by Qualcomm Snapdragon 200 processor coupled with 1GB RAM. It features a microSD card slot up expandable up to 128GB. The device, with 8-megapixel primary camera, is backed by by 2,200mAh battery.

Eversince Satya Nadella took over Microsoft as CEO, the focus on expansion in the Indian market is visible and 118 outlets all over the metros will soon radiate the presence of Microsoft now.

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