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Money Never a Concern, Appreciation Yes, Says Deepika Padukone Ahead of ‘Happy New Year’ Release

Deepika Padukone at Day 2 of 16th Mumbai Film Festival (MAMI). (Photo: IANS)

Deepika Padukone at Day 2 of 16th Mumbai Film Festival (MAMI). (Photo: IANS)

Deepika Padukone, who has stormed the Times of India last month for its coverage of her cleavage, has unfolded another side of her today saying money was never a concern for her but the appreciation she gets does matter more. Daughter of India’s ace badminton champion Prakash Padukone, the Bangalore-based actress rose to sky with her sheer workholic attitude in Bollywood and never allowed her sexuality to overlap her mettle.

“Appreciation is important. What do we work for? If I work hard for my film and if my work is not appreciated, then what is the point,” Deepika said in a group interview. “In fact, money is the least important thing and success also is not so important. The love and appreciation that we get, is important and valuable,” she said.

The actress, who came into the toughest Bollywood boulevard with a double role in “Om Shanti Om”, faced critics for being wooden-faced but undaunted she forayed into success after success with films like “Cocktail”, “Yeh Jawaani Hai Deewani”, “Chennai Express” and “Goliyon Ki Raasleela Ram-leela”, with “Happy New Year” already counted as another big time hit to her list.

The former “Kingfisher” model who entered the Bollywood says “being a heroine is not easy… It looks very glamorous and looks like a great life, but there is a lot of hardwork behind it,” said Deepika Padukone, who had an easy entry in tinsel town but had to go through the grind to find a firm foothold in the film industry.

Deepika feels “proud” to have “a comfortable roof” on her head — something which she couldn’t “afford” earlier. “At the end of the day, we have to lead a decent lifestyle. But all I am trying to say is that the most important thing is appreciation,” she added.

Her recent choice of films has resonated well with the audience as well as the box office, but Deepika doesn’t make conscious efforts to choose films that can impact box office. “I don’t choose films based on whether it’s going to do business of Rs.100 crore or Rs.200 crore. If so, then we are doing films for the wrong reasons.

“For me, box office is not important in the process of making a film. If I’m being true to the film, then it’s good. You have to choose films from your heart… A film should be done for the script. The destiny of the film is different, but I have to enjoy the process,” said Deepika, who recently said she accepted the film “Happy New Year” without seeing the script even, perhaps because it was with Shahrukh Khan.

“Happy New Year” will be released on Oct. 24, a day after Diwali and it is her third film with Shahrukh Khan after “Om Shanti Om” and “Chennai Express”.

In fact, she revealed that HNY director Farah Khan was looking for a new girl for the mega-budget multi-starrer. “They wanted a new girl in the beginning. After ‘Chennai Express’, I got a call from Farah, and she said she wants me in her film. I didn’t even hear the narration and said, ‘Yes’, and luckily, the dates worked out,” she said.

“It happened last minute. They didn’t find a girl and they came to me and I am happy that I could fit the film,” she added. Her immediate nod came because of her bonding with Shah Rukh and Farah Khan since her “Om Shanti Om” days.

“Farah and Shah Rukh gave me such a beautiful launch, they had presented me so well. They took such good care of me. They understand the responsibilty that this girl’s career is in their hands,” she said, and added that she will be thankful to both of them irrespective of the box office performance of “Happy New Year”.

“Happy New Year” also features Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah and Jackie Shroff. (With inputs from IANS)

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