The Mobile World Congress will be kicked off today, Monday March 2 in Barcelona, opining its fourth annual event with the theme of MMIX — Mobile.Music.Innovation.eXperience — bringing together a host of industry-leading CEOs including Facebook chief Mark Zuckerberg among others.
The MMIX is a collaboration between global music marketing specialists Popshop, leading brand experience agency Momentum Worldwide and the GSMA, the organisation representing mobile operators worldwide and organiser of the Mobile World Congress.
Designed as a forum for leading figures across mobile, technology, music and content, the MMIX will witness a high-powered CEO panel exploring the topical issues and challenges of driving, distributing, monetising and growing mobile consumption of entertainment industry in the main auditorium in Hall 4 Conference Village at Fira Gran Via, Barcelona.
The speakers include Philipp Humm, CEO, Vodafone Europe, David Hose, CEO Rhapsody, Rich Riley, CEO Shazam, will.i.am, Global Music Artist, Entrepreneur and Founder and Chairman of i.am+ and Moderator Alice Enders of Enders Analysis.
The MMIX continues with the official MWC15 Party on the night of Tuesday 3rd March, with performances by platinum-selling artists Rudimental headlining with a DJ set, and international DJ and dance music legend Roger Sanchez, among other artists. The MMIX party will be held at the Italian Pavilion at Fira Montjuïc and tickets are available online at www.themmix.com.
The MMIX debate continues on Wednesday, 4th March with the dedicated four-session MMIX Forum as part of the 4 Years From Now (4YFN) event, which is devoted to innovation in the digital and mobile ecosystem. The MMIX Forum will explore the current landscape for music content, new and disruptive business models and innovation in the recorded and live music sectors, in both mature and emerging markets.
The MMIX Forum speakers include executives and experts from streaming platforms Deezer, Hungama, Psonar, Rdio, Rightster and Spotify; mobile operators Deutsche Telekom, Digicel, Smart Communications and VimpelCom; and others, including music festivals Sonar and The Great Escape, specialist music app developers BioBeats and Eskimo, and label and dance venue owner Ministry of Sound. The MMIX Forum sessions will be chaired by industry leaders including Paul Brindley, co-founder and CEO of renowned music consultancy Music Ally.
Bobby Simms, Founder and CEO of Popshop, said: “We truly believe that mobile innovation has the potential to revolutionise how music is delivered, consumed and created, from both a creative and commercial point of view; it is the future, so where better to unite the two than at Mobile World Congress.”