The new Alto 800 model, released on Tuesday, has already seen more than 10,000 pre-bookings, giving the top car manufacturer boost to revitalise its tainted image over the labour strike and lock-out recently.
Re-designed over the last four years with an investment of Rs.470 crore, the new brand has both petrol version and CNG version (Alto Green), keeping in view the demand for green cars. In addition, driver airbag will be available as an option, said a statement from the company.
The price for the basic petrol model is Rs.2.44 lakh (ex-showroom) in Delhi and higher in southern states owing to high taxes. The basic CNG model costs Rs. 3.19 lakh and the fuel efficientcy is 22 km and 30 km respectively.
Shinzo Nakanishi, MD & CEO of Maruti Suzuki India was quite upbeat when he said, “Known for the defining values in the entry segment in India, customers’ love for Alto has made it India’s top selling car for eight years. The new Alto 800 promises to be even more significant with its stunning new looks, refined driveability combined with superior fuel efficiency of 22.74 kmpl.”
The Alto 800 will give major competition to Tata Motors Nano, which is slightly cheaper in cost at Rs.2.1 lakh for the basic model. Apart from Nano, other low-cost upcoming cars in the range like Hyundai’s Santro & Eon and Chevrelot’s Spark are likely to give competition to Alto.