Telugu film Mahesh Babu-starrer ‘Srimanthudu’ has hit the box office records grossing Rs.101.25 crore in its opening week worldwide, becoming the second film after ‘Bahubali’ to break past records in the southern film industry, especially in 2015.
Directed and written by Koratala Siva, the Telugu drama also stars Shruti Haasan for the first time with Mahesh Babu in the lead role that was given to her in lieu of her item number in Mahesh Babu’s previous film “Aagadu”.
True to her expectations, the film ‘Srimanthudu’ went to create a record with screening in more than 2000 screens in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, north India and the US. The Tamil dubbed version did well in Tamil Nadu and Kerala.
Interestingly, Eros International has wrested claim to success for the film’s success as the distributor in India. “The second quarter has been very strong indeed. Bajrangi Bhaijaan has done Rs 500 crore and counting. We also released Srimanthudu, which has already crossed Rs 100 crore. It is the second highest Telugu film grosser after Baahubali,” said Jyoti Deshpande, group CEO and MD of the film production and distribution company.
Eros International managing director Sunil Lulla echoed similar upbeat mood when he said: “It’s a proud moment to associate with Mahesh Babu once again and Mythri Movie Makers for this family entertainer that has taken audiences by storm and reports across regions continue to be extremely encouraging. The Telugu industry holds great opportunity for us and we look forward to leverage its attractive film content to strengthen our operations in south.”
Eros International Media reported a 48.85% increase in consolidated net profit at Rs 53.35 crore for the first quarter ended June 30 this year, with Tanu Weds Manu Returns, which has contributed significantly to revenues in the June quarter.
Mahesh Babu plays the lead role of a billionaire who adopts a village and comes to reality with rural India’s mindset and problems. In his father’s role, Jagapathi Babu brought his best talent while Shruti Haasan was more active in the film than her role in “Gabbar Singh” with Pawan Kalyan.
‘Srimanthudu’ was shot in India and Thailand but the storyline and Mahesh Babu’s command over the pulse of his fans has made the film become a big hit to join the Rs.100-crore club in the Telugu film industry. In 2015,