Lava, veteran women-friendly mobile phone maker, has expanded its product range in India with the release of its latest Icon smartphone priced at Rs 11,990, restrained to online sale at Snapdeal.com. As another attraction to draw more women to buy, it is offering a selfie stick a free-bie.
With a 5-inch HD IPS display, the Icon smartphone is powered by a 1.3GHz quad-core ARM Mali 400 MP2 processor and features 550 Cd/m2 brightness with an Asahi Dragon-trail Glass for scratch resistance.
With a caption reading, “Beauty with a Brilliance”, the Icon measures merely 7.7mm in thickness and runs on Android 4.4 KitKat equipped with its own Star User Interface.
Providing a 2GB in-built memory for storage, the phone comes with a 13-megapixel rear camera with dual-LED flash, Sony’s Exmor sensor with 5P lens and a blue glass filter. Along with a F2.0 aperture in rear camera lens and F2.4 aperture in front camera lens promises to capture 27% more light under low light conditions.
The Icon also features a 5-megapixel front camera with Omni Vision sensor, F2.4 aperture, 4P lens, BSI-II sensor with blue glass filter, outranging many of its kind of phones in the range for selfies.
One advantage of its blue glass filter is to protect the image sensor against overexposure in the infrared wavelength range, besides featuring face beauty mode, Face Detection, HDR, Panorama Mode, Smile Shot among others, claims the company.
Lava Vice President Navin Chawla is upbeat about the latest product. “This is a beautifully designed product with a high quality camera featuring Sony Exmor sensor and other in built features. This marks the beginning a new segment for Lava smartphones wherein we will be coming up with a new range of experience driven devices,” he said.
The Icon smartphone’s connectivity options include 3G, Wi-Fi, micro-USB and Bluetooth. Packed with a 2500mAh Li-Pol battery, it assures the user up to 20 hours of talk time on 2G and up to 9 hours of talk time on 3G.
Picture Perfect Features:
The latest offering from Lava Mobiles packs a powerful 13 MP rear and 5 MP front camera.
- The SONY EXMOR sensors of rear camera provide unmatched clarity in all your images
- F2.0 aperture accounts for better light exposure
- The state of the art 5P lens reduces optical aberrations
- The dual LED flash can click bright and perfect pictures even in low light
- The front camera is of 5 MP with Omni Vision sensors, 4P lens, F2.2 aperture and blue glass filters
- Advanced face beauty algorithms of icon enhance every single image by making it whiter and wrinkle free.
- The smoothening effect of icon’s camera erases undesirable lines from your face to give a smooth finish to every image.
- The Whitening Effect enhances every image by whitening the skin tone to beautiful perfection.
Brilliance: Icon smartphone gives a good feel by just holding it in hand and can enhance your style quotient exponentially.
- Experience visual perfection with a brilliant HD IPS display, which features a class leading luminosity for life like, super bright images.
- With scratch resistant Asahi Dragontrail Glass, it provides 6 times the toughness of normal glass screens.
- The metallic design with 7.7 mm thickness makes the phone extremely durable.
The performance standards include:
- The smartphone packs a 1.3GHz Quad Core ARM Mali 400 MP2 processor for exceptional performance along with a 2 GB RAM and 16 GB internal memory.
- The 2500 mAh Li-Pol battery provides more than 9 hours of talk time on 3G and can last more than an entire day on moderate to heavy usage.
- Apart from normal Android features and drawing gestures , icon features custom drawing gestures which can be used to activate various applications and features of the phone.
SPECS AT A GLANCE:
Price: Rs. 11,990 online sale at Snapdeal
Processor: 1.3GHz Quad Core ARM Mali 400 MP2
Memory: 2GB RAM and 16GB ROM
Camera: 13MP Primary Camera with BSI-II F2.0 Aperture
Display: 12.7cm (5.0) HD IPS Full Lamination display.