Unconfirmed reports said Xiaomi may shift from Flipkart to Snapdeal to sell its highly successful online flash sale in India that runs int few seconds and minutes to sell half a lakh units.
The Times of India, without naming its sources, said the Chinese smartphone maker is on the lookout for a new e-commerce partner in India, replacing Flipkart and that the talks with Snapdeal.
The report quoting sources familiar with talks said Xiaomi is not happy over the sluggish Tuesday sales of late on Flipkart. Xiaomi has been selling all its handsets on Flipkart platform since July 2014 when it entered the Indian market in a big way with Mi3 sales followed by Redmi series and currently its Mi 4 smartphones.
However, starting its sale of the latest Mi 4, the company announced that it will be selling its accessories on its official website mi.com/in, which earlier analysts said would transform into the official e-retailer for its smartphones too.
In addition, Xiaomi has shifted gear to sell offline too via the retailing chain stores in India with an exclusive agreement with The Mobile Store’s physical outlets in New Delhi.
Once an unknown brand, Xiaomi took to skies in less than a month with its Mi 3 sales in July and August based on pre-registration and flash sale strategy that raised the benchmark for similar entrants in India.
Except for once in Mega Sale on Flipkart, the association was smooth throughout the year for both Xiaomi and Flipkart. Moreover, every brand is associating with one online e-retailer as Amazon India is an exclusive partner for Gionee, OnePlus One and Micromax Yu Yureka smartphones.
It is still not known whether the news is true or not as Snapdeal will come way down in preference for any top mobilephone seller. Moreover, Flipkart has a platform which cannot be matched by any other e-retailer in India. With Snapdeal, the collapse of website during peak flash sale time would be high.