The Marketing Committee of the BCCI, which met in Mumbai on Monday received the bids made for certain Media Rights relating to the Pepsi IPL for the 2015, 2016 and 2017 seasons, for which a cumulative reserve price of Rs. 120 crore over the three seasons was set.
Bids from three entities were received – Times Internet Ltd, Multi Screen Media Pvt Ltd and Novi Digital Entertainment Pvt Ltd.
The Committee after scrutiny has awarded these Media Rights (internet and mobile all over the world barring USA) to Novi Digital Entertainment Pvt Ltd, a wholly owned subsidiary of Star India Pvt Limited, for a cumulative fee of Rs.302.2 crore for the three seasons, which is substantially higher than the fee of the previous rights period, said BCCI.
“Our partnership with Novi Digital Entertainment Pvt. Ltd augurs well for the Pepsi IPL, as well as the millions of fans who follow the tournament and we are delighted to commence an association with the organisation whose bid was found to be the most deserving,” Sanjay Patel, Secretary of BCCI said.
Reportedly the other two bids were for Rs 285 crore (MSM) and Rs 191.8 crore (Times Internet). The digital rights for USA for online livestreaming will be decided in the next six weeks, BCCI said.
Patel also said for the first time a sponsor for the “Strategic Time Out” has been found in all T20 innings of the tournament for Rs.31.5 crore for all the three seasons.
The IPL 2015 will begin from April 8-May 24. Earlier rights of IPL were given to Sony, a rival to Star India.