Move over, even the moderately priced phones in the range of less than Rs.10,000, here is the latest phone Intex Cloud FX, priced Rs.1,999 breaking the psychological barrier of 2000 for an entry level phone in India and even Spice Fire One with FireFox OS, priced as less as Rs.2,299 will have to face intense competition from the Cloud FX in the Indian market.
Its features are no less than many medium range phones with a 3.5-inch HVGA touchscreen along with the 2G/3G dual SIM support. Like Fire One, this mobile phone will also be available on Snapdeal.com e-commerce website for instatn online orders in more than 400 towns, including tier 2 and tier 3 cities.
Intex Cloud FX runs on Firefox OS powered by a Spectrum 6821 1.0 GHz processor and 128MB RAM, with an internal memory of 256MB, which can be expanded up to 4GB. The 3.5” HVGA is powered by a 1250mAh lithium-ion battery but the flip side of it is that it has only one 2 MP Rear camera, and no front camera, that means keeping the youngsters who want their selfies out of its vicinity.
Keshav Bansal, director marketing at Intex Technologies, says its marketing plan doesn’t exclude its presence in 50,000 outlets, 10,000 of which sell mostly their smartphones.
“Our motto is to empower each and every Indian with the latest technology. We must understand that 70 per cent of Indian mobile phone users are still using feature phones and they aspire for a smartphone,” said Bansal. Margins will remain thin in low-ended phones and Bansal admits it. “We have some economies of scale and the chipsets from Spectrum also present a cost advantage,” said Bansal.
With Firefox, the first two ultra-low cost models have been released in a span of two days aiming at the entry level mobile phone market in India. The other Firefox phone is from the Spice Fire One Mi – FX 1, released on Friday with a price tag of Rs.2,299, which means Rs.300 more but provides both rear and front cameras.
Jane Hsu, director of product marketing at Mozilla Corporation, which has released its Fire Fox US based phones, is confident that the diverse market like India will help the company become successful in other regions as well. Hsu said Mozilla FireFox OS is open to anybody who wants to adopt it.
Intex mobile business head Sanjay Kumar Kalirona was confident when he said the phone is simpler and icon-based for any user. “The OS is user friendly and we are also providing support in local languages,” he said.