India’s Information and Broadcasting state minister Rajyavardhan Singh Rathore on Thursday inaugurated the India Pavilion at the 68th Cannes International Film Festival in France trying to make government campaigns like ‘Make In India’ and ‘Skill India’ relevant.
For these campaigns the film industry is an important avenue where potential towards job creation exists, said Rathore. “India has already signed co-production agreements with a slew of countries, and in the last one year five co-productions have been undertaken with France alone,” informed the minister during the occasion.
He listed India’s efforts to create a seamless environment for the film industry by establishing a single-window clearance mechanism, besides setting up a gaming and visual effects center.
Seeing the Cannes Festival as another platform to make Indian companies known at Cannes Film Market, Indian films at Cannes and contacts of important people in the business of filmmaking would bridge the gap, said the minister.
Filmmaker Bobby Bedi, who delivered the welcome address, said: “India’s presence at Cannes has increased tremendously over the past decade and we have seen an increase in representation in terms of quantity and an improvement in the quality of content as well”.
Mohan Kumar, ambassador of India to France, hoped that Indian films would soon enter the most important category of films at Cannes. The Cannes film festival, which began on May 13, will conclude on May 24.
Gurvinder Singh’s Punjabi film “Chauthi Koot” and Neeraj Ghaywan’s debut feature “Masaan” are among the Indian films chosen for screening at the festival under the official ‘UnCertain Regard’ section.
The red carpet has been graced by Indian brand ambassadors of L’Oreal — Aishwarya Rai Bachchan, Sonam Kapoor and Katrina Kaif.
For Aishwarya Rai Bachchan, this is her 14th year on the Croisette and she has been a permanent fixture since 2002. From Neeta Lulla’s sarees, she shifted to couture dresses by Armani and Elie Saab, before shifting to Roberto Cavalli series of sensational dresses now.
In 2013, actresses Vidya Balan and Nandita Das served on the jury, while Amitabh Bachchan delivered the opening address at the film festival – in Hindi.