Come India-Pakistan World Cup, it is time for mining millions of TRPs and online visitors for TV channels and official live-streaming websites. This time the crucial cricket contest between the umblical sub-continent rivals will take place in South Australia, whose capital is Adelaide, which has bid for it consciously weighing all the profiteering side into account.
Tha match between India and Pakistan will be held at Adelaide Oval on February 14 and all the 50,000 tickets have been sold out in within 12 minutes and about 20,000 Indians are planning to land in the city for the match that will stand out in terms of its attraction all over the world with Indians and Pakistanis vying for the live watch.
The province with a gateway as its emblem, and which borders all five other Australian states, deliberately decided to bid for this match, when other cities were going for games featuring the home team, South Australia Trade and Investments Minister Martin Hamilton-Smith told IANS in an interview recently.
“South Australia wanted to have the India-Pakistan game. Other states wanted to attract an Australian game, Australia against anybody. Our premier said no. He said let’s be strategic and bid for that game to be held in Adelaide. It appears that no other state was after this one,” the minister pointed out.
Hamilton-Smith gave proof of the successful South Australian strategy on the India-Pakistan match. “We had 50,000 tickets sold within twelve minutes. I’ve heard that 20,000 Indians are coming to Adelaide to watch the game. I think around a billion people are going to watch the match,” he said referring to its popularity on TV or online.
In line with the “outdoors” spirit of a sports-loving country, the minister has other plans too for Indians. “Indians love their cricket and I want an inbound business mission from India coming every cricket season in January so they can come and watch the best of cricket at the Adelaide Oval and see how beautiful it is,” Hamilton-Smith said, explaining a major initiative to keep the interest going on in the future.
(With inputs from IANS)