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Hyderabad Swine Flu Scare Triggers Heavy Sale of Unani Medicine Zinda Talismath

Amid growing scare of swine flu in the city of Hyderabad, one item that is moving fastest in Unani medical stores is the Zinda Talismath, a time-tested remedy for curing cold and pulminory diseases.

Zinda Talismath, meaning a ‘living magic’ is an over-the-counter drug that is popular in Telangana for over a century as a “har Marz ki Dawa” or cure for all ailments.

Available in multiforms as toothpaste, liquid, or balm, it is considered a quick-fix remedy for toothache, cold, cough, body pain, nausea, and vomiting. Essentially, it is a herbal medicine of eucalyptus oil to cure flu and with symptoms of swine flu being the same, poeple are flocking to it every day as the swine flu scare spread with over tens of cases reported daily.

The toothpaste is priced Rs.80, within the reach of common man, while balm and liquid is also not more than Rs.100 depending on the volume.

However, the manufacturers differ that it could cure swine-flu. “We do not claim it offers a cure for swine flu. But it definitely is effective in treating its symptoms,” says Masihuddin Faroouqi, managing partner of Zinda Tilismath.

The main ingredient of Zinda Tilismath is eucalyptus oil whose efficacy in treating swine flu and bird flu symptoms was tested by a Pune lab in 2004 and it has many backers, including the former Chief Minister, late Y.S. Rajasekhara Reddy, who himself was an alloapathic doctor.

Besides eucalyptus oil, Zinda Talismath uses camphor, menthol, Thymol and Ratanjyoth, the bark of a tree. “All the ingredients have good medicinal properties in curing common ailments,” says Mr. Faroouqi whose father, Hakim Mohammed Moizuddin Farooqui, founded the Zinda Tilismath Karkhana in 1920.

The founder had learnt the medicinal value from the Siddis, who were part of the African Cavalry Guard of the Nizam. The Zinda Talismath is available in 5 ml and 15 ml vials too and sells more than 10 million bottles a year.

“Our product goes all over the world and its stronghold remains the erstwhile Hyderabad state comprising parts of A.P, Karnataka and Maharashtra”, says Mr. Farooqui.

Other ailments that the manufacturers of Zinda Tilismath claim the medicine can cure include:

Cough and Cold
Rub 4 drops on the neck, nose and also chest twice a day, morning and evening. It will also be taken by adding 4 drops to tea or coffee.

If difficulty in Breathing or swallowing, add 12 drops in two to three glasses of boiling water and inhale the vapour through mouth.

Stomach Ailments
For Indigestion, Constipation, Flatulence and Loose Motions, take 8 drops of “ZINDA TILISMATH” mixed with 1 oz water.

Mix 8 drops with 10 grams of butter or 50 grams of curd and take twice, morning and evening on empty stomach till motions stop. Diet with barley water.

Rub on the forehead. Repeat after two hours if needed.

Apply cotton swab soaked in Zinda Tilismath to the affected part of the gum every two hours till pain subsides.

Ear Trouble
Wash the affected ear with warm water and put 4 drops mixed with LUKEWARM coconut oil and plug with cotton.

Body pains
In any part of the body viz hands, feet, back, knees etc. Rub on the effected part and foment with an equal quantity of kerosene oil and rub slowly twice a day morning and evening foment with warm cloth bandage.

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