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How influential is US First Lady Michelle Obama?

According to a new survey by Razoo.com, when it comes to charity, she is the top pick among Americans.

The survey finds that Americans are 12 times more likely to donate to First Lady Michelle Obama’s charities over causes endorsed by major entertainment celebrities including Oprah Winfrey, Alicia Keys, Justin Bieber and Taylor Swift.

Americans are twelve times more likely to donate to a charity endorsed by Michelle Obama than by a famous actor or singer, says the survey finding.

Razoo.com, the crowdfunding platform for humanitarian and charity causes, announced on Friday its survey findings that Americans are 12 times more likely to donate to First Lady Michelle Obama’s charities over causes endorsed by major entertainment celebrities. Of the 2,059 adults aged 18 and older surveyed online by Harris Interactive on behalf of Razoo in November 2012, 65% say that they would not donate to any celebrity’s causes.

Michelle Obama has ranked highest out of a given list of public figures as the celebrity’s cause to which Americans would most likely donate (12%). Against superstar Alicia Keys, U.N. Ambassador Angelina Jolie and media mogul Oprah Winfrey – Mrs. Obama wields more influence to motivate charitable donations.

Americans are more likely to give to Mrs. Obama’s charities over causes endorsed by the following:

3 times more likely than Oprah Winfrey (4%)
4 times more likely than Taylor Swift (3%)
6 times more likely than Angelina Jolie or Alicia Keys (both 2%)
12 times more likely than Justin Bieber (1%)

“We applaud everyone, whether you’re famous or not, who stands up for the causes they care about,” said Lesley Mansford, CEO of Razoo. “One certainly doesn’t have to be a celebrity to make a difference. Anyone can make a difference by giving either their money, time, or influence.”

Alicia Keys, Taylor Swift, and Justin Bieber were the top singers chosen behind Mrs. Obama and all three powerhouses are GRAMMY Award winners.

The survey was conducted online within the United States by Harris Interactive on behalf of Razoo from November 8-12, 2012 among 2,059 adults ages 18 and older. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated, said a statement from the survey agency.

 

 

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