Shahrukh Khan was over-confident that his film “Happy New Year” would certainly cross Rs.600 crore easily and made it a point to stress that Bollywood should aim at Hollywood and target Rs.600 crore-club, not Rs.100-crore club.
But the star attraction in HNY is not going well with the Indian audience that the film, which minted Rs.44.9 crore on its opening day sending shockwaves across the industry has miserably failed to cros the Rs.200-crore target in its first 10 days and is struggling to retain its hold over the theatres.
The “Happy New year”, a wholesome entertainer has netted Rs.180 crore so far. Red Chillies Entertainments Pvt. Ltd. of SRK on Monday announced that the domestic box office in its second weekend collected Rs.22.23 crore reaching a total Rs.179.80 crore in its first 9 days, which means it requires more than 10 days to cross Rs.200 crore and it is likely to reach the target after running full two weeks.
“The positive trends in collections across India show that the audience have loved ‘Happy New Year’ and the families have gone to the theatres to get fully entertained,” Venky Mysore, CEO, Red Chillies Entertainment. The film became the quickest to make Rs.100 crore, though.
A musical heist drama directed by Farah Khan, “Happy New Year” is a multi-starrer with a cast that includes Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Jackie Shroff and Vivaan Shah.
“The film, after completing seven-day run, became the most preferred for the families in the second weekend too. The number of Friday was bettered by Saturday, and Sunday was 40 percent better than Saturday – which only goes on to give the indication that families and people who couldn’t catch the film in the first week came to the theatres,” Anand Vishal, head (Sales and Operations), Fun Cinemas, said in a statement.
There were also audience members who came to see the film on repeat value, Vishal said, and added: “We feel that the film will stay in the forefront for the next 10 days or so.”
Anant Verma of DT Cinemas said: “The film has held well again over the weekend with 60-65 percent occupancy.”
(With inputs from Agencies)