‘Happy New Year’ did not keep up its first day box office earnings in its second or third day despite weekend holidays and its dubbed versions in Tamil and Telugu failed miserably compared to Shahrukh Khan’s last yer film “Chennai Express” that was a hit in both the languages.
Its first week earnings grossed Rs.108.86 crore, with Rs. 104.10 crore made in the Hindi version, while Rs. 2.92 crore was reported from its Telugu version and Rs. 1.84 crore from the Tamil dubbing. Despite the opening day collections of Rs.44.9 crore, Saturday was able to nett merely Rs.31.60 crore and Sunday too around the same figure at Rs.32.29 crore, owing to its miserable collections in the south, according to boxofficeindia.com.
— BOC India #HNY (@BOCindia) October 27, 2014
The numbers have fallen far below the Salman-Khan starrer ‘Kick’ that was able to rake in Rs.155 crore in its first week. ‘Happy New Year’, produced by Shahrukh Khan’s Red Chillies Entertainments, was however upbeat with the earnings.
Venky Mysore, CEO Red Chiliies Entertainment said: “We are thrilled that after Chennai Express had set a new record in 2013, Happy New Year has set another new benchmark. We are grateful for the ongoing love and support of audience.”
Red chillies Chief Revenue Officer Gaurav Verma too said, “We are thankful to all our partners, exhibitors and especially YRF for helping us achieve this significant milestone.”
Keeping aside the niceties, the film has entered to mode of struggle in less than two days undermining the industry expectations that it would set in motion record weekend earnings to beat all the box office earnings made by other top films in Bollywood. Moreover, it has to withstand new releases soon from both the regional and Hollywood films, including David Ayer’s “Fury” that is a big hit already.