The much-awaited success of Shah Rukh Khan’s film “Happy New Year” made a bang on the opening with highest gross collections but faded fast into the struggling mode to cross Rs.200 crore after full 15 days.
Directed by Farah Khan, the film crossed the Rs.200-crore mark in the domestic box office but the film overall did well with more than Rs.350 crore worldwide.
In a statement, Red Chillies Entertainments of Shah Rukh Khan that produced the film said the team was happy at the collections though.
Its CEO Venky Mysore said, “The entire RCE (Red Chillies Entertainment) team is very proud of having been associated with a mega project like Happy New Year. The way the audiences across the world have received the film to make it one of the biggest successes till date is very satisfying.”
The film, a multi-starrer with Abhishek Bachchan, Deepika Padukone, Boman Irani, Sonu Sood and Vivaan Shah, is the company’s second film after “Chennai Express” to have crossed the Rs.200-crore mark in the domestic earnings.
In fact, the film took off with a big bang on its opening day collecting Rs.44.9 crore, a record till now and surpassed even Aamir Khan’s “Dhoom 3” in terms of first weekend (3 days collections) collections with Rs.108.86 crore, about Rs.1 crore more.
Last weekend saw new films Rang Rasiya and The Shaukeens making holes into its collections but the shahrukh-starrer was able to manage Rs.1.80 crore on Saturday (16th day) and Rs 2 crore on Sunday but opened on Monday with Rs.75 lakhs only, dipping the hopes of a another record.
Aamir Khan’s “Dhoom 3″ released last December collected Rs.372 crore in domestic makret, setting a new high for other competitors and Shahrukh Khan’s hopes to reach the target may not prove fruitful this year.
With another Aamir Khan’s film “PK” in the pipeline for relase this December, the challenge will be much higher for other Khans to cross.