Inaugurating the celebration of Indian handlooms, Alok Kumar, Development Commissioner (Handlooms), highlighted the hard work, concentration and commitment that goes into the making of handloom products. He said that weavers regard their work as tapasya. He recalled the message given by Prime Minister Narendra Modi during the declaration of August 7 as National Handloom Day: Let’s promote handlooms with a sense of pride, not of pity. Kumar added, “A handloom cloth is specially created for you, let’s wear it with pride“.
The DC (Handlooms) also talked about the importance of branding and the launch of India Handloom brand, which would provide a mark of authenticity to the consumer. Kumar said that the Government is conducting consumer research to better understand the tastes and preferences of youth, so that products can be made accordingly. He also noted that PM has said that handlooms should be promoted on the strength of natural dyes. He said that the Handloom Utsav is part of the efforts of the Ministry of Textiles, to promote handlooms in a mission mode.
The fair is being held to build awareness about Indian handlooms amongst youth. It is being organized by the Department of Fabric and Apparel Science, Lady Irwin College, Delhi University, in collaboration with Office of Development Commissioner (Handlooms) and ACASH, Ministry of Textiles.