With its almost fading Google Wallet, Google may be setting its sight on the company to use it as an effective interface, to cater the needs of the U.S. wireless carriers setting itself against the more prospective Apple Pay that will soon get into the market.
“Softcard is taking steps to reduce costs and strengthen its business. This includes simplifying the company’s organizational structure and consolidating all operations into its Dallas and New York offices, which involve layoffs across the company,” said a spokesperson for Softcard. “We believe these efficiencies will best position Softcard in the marketplace while maintaining focus on serving our market.”
But the employees at Softcard are reportedly upset with the new development as they are mostly either unaware of what’s going on or demotivated for over six months due to lack of transparency from the management.
“The whole place has been in a complete depression for at least six to eight months, to the point where people weren’t coming to work, and were being told in December to take it easy through the end of the year. in general, it’s not a culture with a lot of transparency, so a lot of people are thinking the worst,” said one worker to the media.
Softcard former chief commerce officer Ed Busby recently told the media: “It’s unfortunate that they’ve chosen now as a time as a time to scale back. Externally, for the first time since I’ve been in this industry, the signs are pointing positively for mobile payments.”
In all, Apple Pay is the game-changer that has taken many mobile and quick payment systems by surprise and also rooting them out for an exit at the earliest. With no investments coming into the field, Google’s takeover may help Softcard but the techies may have to find a way out or Google should assure them their jobs after takeover.