Inidan TV comedy show host Kapil Sharma will turn salesman for Honda car Mobilio, a seven-seater MUV to be launched next month all over the country, and first time Honda roped in a TV host to sell its upcoming brand new MUV.
The move is seen as a departure from the popular comedian, who has immense viewership to his popular TV show “Comedy Nights with Kapil” that has attracted top Bollywood stars and celebrities with more than one crore likes to his Facebook fan page and half-a-million followers on his Twitter page.
The ad is just a curtain-raiser for Kapil Sharma, who has been roped in by Yashraj Films production in their forthcoming film.
Honda Marketing head Jnaneswar Sen said Sharma will not be the company’s brand ambassador but was to help its pre-launch of video-based publicity campaign.
“He is very popular with the families and on the Internet. We have roped him in mainly for our pre-launch activity with four video episodes for the digital media,” he told the Business Line. The first video by Kapil on YouTube gathered more than 2.75 lakh viewers within one day. See video: http://youtu.be/3jpLOO8SRM0
Honda Cars, which began its pre-launch campaign of its compact multi-purpose vehicle, Mobilio, to capture the customer’s imagination in a “reviving” market, was expected to compete with Maruti Suzuki’s Ertiga.
Honda’s first MPV (multi-purpose vehicle) Mobilio made its initial appearance at 2014 Delhi Auto Expo and its production was taken up at the company’s Greater Noida plant in May and the car will hit the road for sales next month.
Mobilio MPV will be available in both petrol and diesel engines.
The petrol model of the car will have 1.5-litre i-VTEC petrol motor, with 117bhp, and the diesel variant will come with 98bhp, 1.5-litre i-DTEC diesel unit that powers Honda’s City and Amaze models. The diesel model will give 26 kmpl mileage and the petrol version is likely to give 18 kmpl.
While the price of the new car is still not made public, it should be in the range of Rs7 to 9 lakh depending upon the model.
Honda Cars India Limited (HCIL) has reported a growth of 17.8% in its May sales with 13,362 units compared to the 11,342 units in May 2013. In addition, 518 units have been exported last month.
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