The Big Billion Days, which was started in 2014 amid Flipkart website crash and chaos has graduated to an annual shopping bonanza of the e-commerce major and this year it will be held from October 2 to 6. The company is promising deep discounts on wide range of fashion brands, smartphones, electronics, televisions, home decor and appliances, with no noticeable addition of any category this time.
The Big Billion Days this year will madatorily follow the latest guidelines issued by DIPP, barring the e-commerce majors from doling out deep discounts, which means the so-called deep discounts may not be so deep as expected by buyers from Flipkart this year.
Kalyan Krishnamurthy, head of Flipkart’s category design, said, “Big Billion Days demonstrates Indian festivities in true sense. With a vision to create the best shopping experience and bring India together, we are now in our third edition of The Big Billion Days Sale. This year, our key focus is to ensure maximum value to our consumers by making quality products affordable and accessible.”
For this year, Flipkart may not give deep discounts but is promising “no cost EMI” whereby there will be no interest charged if you opt for EMI payment mode. This may not sound new for many as many home appliances are sold under “no cost EMI” already.
In addition. Flipkart is offering “product exchange” with terms and conditions entailing the buyer to forfeit his used or old home appliance to buy a new one. But many major shops in the neighbourhood have been following this mode of sales for long.
The third offer of Flipkart is the promise to provide “quality goods”. Does it mean Flipkart was offering low quality goods all along, questions one reader in social media wryly. However, Flipkart has been known for making maximum number of deals during the Big Billion Days as was seen in the last two editions of sale. The company website crashed during the year 2014 and in 2015, it faced severe delivery problem to fulfil the orders as promised.
Promising that the situation would be better this year, Krishnamurthy said, “With our well-oiled backend and supply chain systems, we are fully prepared to process a billion wishes well in time through this event of the year.”
— Paresan Balak (@paresanbalak) September 23, 2016
Since the new regulations bar discounts, the annual shopping bonanza by e-commerce majors for this year’s festival season may not be as strong as it was in the last two years, said analysts. Otherwise, Flipkart, on its own commands maximum market share with 75 million users registered on its website. It holds 40% market share in selling mobiles. It offers 40 million different products on its website for sale.