India’s online retailer Flipkart again created history selling Xiaomi smartphone Mi3 in 2.3 seconds after it was opened for sale exactly at 2.00 pm today, August 19, 2014, third time since July 22 and the fifth batch of smartphones put on sale.
As soon as someone hits the buy button, Flipkart considers the device sold and all the 20,000 smartphones put on sale were sold out in few seconds, said the company not giving the exact time. Last time, it took 2.4 seconds on August 14 and 4 seconds a week before.
All 20,000 devices were sold out in seconds earning Rs.27,99,80,000 in a flash for Flipkart today. That means Rs.28 crore worth sales of Xiaomi Mi3 smartphone by Flipkart in 2.3 seconds, indicating the future shape of online retail sales. Flipkart is excelling in online sales despite Amazon’s entry recently and the sale should open up the mega brands like Apple which were reluctant to enter the Indian market three years ago citing its poor buying power follow the suit soon.
As many as 75,000 prospective buyers had registered for the flashsale today but many of them complained that they could not find the phone in stock right at 2PM. It was another flash sale in less than 3 to 4 seconds again and the next such flash sale will be on August 26.
The registrations for the next sale will begin from 6 pm today and all users will have to register again for the next sale. So far, 70,000 Xiaomi Mi3 smartphones have been sold since its launch on july 22, 2014 and on the first day, the first batch of Mi3 phones were sold out in 40 minutes, the second batch was sold in five seconds, the third batch of 20,000 phones were sold in 2.4 seconds and today’s flash sale was in seconds.
Despite record demand for the smartphone Mi3, Xiaomi has been releasing 20,000 units per sale event and the next one will be on August 26, almost with a gap of 5 days every time. The demand is mainly because of the price tag at Rs 13,999, which is almost half the price of similar smartphones from Samsung or other big brands.
Mi3 features Snapdragon 800 on par with big brands like the Nexus 5, Galaxy S4, Xperia Z which are in the range of Rs.50,000 and not less than Rs.25,000 in anyway. Flipkart, Flipkart Mi 3 sale, Flipkart Mi 3 stock, mI 3 India sale, Xiaomi Mi 3 sale India, Xiaomi Mi-3