India’s first LIVE video entertainment platform will beam the 16th IIFA Awards Live starting from Friday 5th June to Sunday 7Th June, through its path breaking and India’s first LIVE video entertainment app, “#fame.”
It’s the closest you’ll come to cluthching the IIFA trophy, in a manner of speaking, as you hold your mobile phone to watch your favourite celebrity bag their award at the 16th edition of International Indian Film Academy (IIFA) Awards 2015 in Malaysia.
#fame is India’s first LIVE video entertainment platform. Catering to mobile millennials through an integrated ‘talent-first’ strategy. #fame is set to become Asia’s premier digital entertainment network through its presence across 6 countries over the next 3 years.
Its content centers around mobile-led LIVE video programming and innovative video-on -demand content including high impact digital properties, shows and formats in genres such as entertainment, food, fashion, music, comedy.
With a multi-platform approach in distribution and a strong presence across all digital and social platforms. #fame helps brands reach and engage audiences through customized solutions spanning talent-based content, properties and digital video services.
Saket Saurabh, CEO #fame said, “As India’s first live vidoe entertainment app,#fame is the perfect destiantion to deliver IIFA, the most iconic award in entertainment today to fans globally.”
He also said, “For the first time ever, millions of viewers can catch all the action on their phone live, uncut and interact with top stars real time. We are delighted to partner IIFA in this exciting unprecedented innovation and are confident that this will take the IIFA experience to the next level.”
Sabbas Joseph, CEO #fame said, “IIFA has already been at the forfront of innovation and we are excited to partner #fame in taking IIFA live on the mobile to viewers globally.”