After a beta version that was experimented in over 1,000 companies, the Workplace, formerly launched as Facebook at Work, the new app will be made available to all now, said the company in a statement. It means all the company colleagues who were on Facebook can now form into a new exclusive club for office Facebook at a cost, of course.
Facebook said a new pricing model based on a monthly fee per active user, not company, will be used. "The more active users an organisation has, the less they pay per user. So $3 per user is for first 1,000 monthly active users, $2 for 1,001-10,000 monthly active users and $1 for 10,000+ monthly active users," it said.
"We’ve also built unique, Workplace-only features that companies can benefit from such as a dashboard with analytics and integrations with single sign-on, in addition to identity providers that allow companies to more easily integrate Workplace with their existing IT systems," noted Facebook.
With this app, Facebook claimed that the employees of a company can converse, chat with a colleague or all colleagues in real time, host a vistual teleconference or brainstorm within their Group or follow their CEO’s presentation on Facebook Live.
"People have created nearly 100,000 groups and the top five countries using Workplace are India, the US, Norway, UK and France," Facebook said in its statement today. "We’re announcing that Workplace will now be available to any company or organisation that wants to use it," it said.
Some of the MNCs which have opted for the new app include Danone, Starbucks and Booking.com, Oxfam and YES Bank, besides the Government Technology Agency of Singapore. In his tweet, L&T President SN Subrahmanyam said, "It is a whole new paradigm in employee engagement! L&T @Work is leading our thrust to digital."
The company also announced "Multi-Company Groups" where employees from different organisations can work together and extend collaboration in a secure platform, said Facebook. "Workplace will be priced competitively – companies only pay for people who are actively using the product," it assured.
Currently, Linked In is the most used platform by companies for official purposes of recruitment and intimations or communications within and outside the organisation and the Facebook workplace may affect LinkedIn directly now.